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Closing the Sales Productivity Gap with Robin Saitz, Brainshark CMO

In my recent Razor’s Edge podcast, I talked with Robin Saitz, CMO at Brainshark. The focus of our conversation was sales productivity and specifically, we talked about what is behind the sales productivity gap and what companies can do about it. Though we’ve heard through the years from CSO Insights that roughly 52% of salespeople do not achieve quota each year (and that’s … [Read More...]

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Principles of Great Sales Messaging

I joined the #saleseu team to talk about why sales messaging is more important than ever. Great show hosted by Richard Young and Martha Neumeister every Wednesday at 10am Eastern.