The Point of Big Data

Big data, like social selling, is a term that is bandied around quite a bit these days. And, like social selling, the conversations surrounding big data are often confusing. Let's start with a common question - what exactly is big data? You have to love the power of the internet because I posed that question and in seconds came back 775 million results. Here are just … [Read More...]

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social selling mistakes

5.5 Reasons Sales Stall Out

With so much talk about becoming a social seller, adapting to the buyers journey, developing a personal brand to demonstrate credibility or the need to use inbound … [Read More...]

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problem solution

Selling the Problem

I read an interesting New York Times article about sales challenges that Yesware was having throughout 2013. It seems that though the start-up had amassed some … [Read More...]