problem solution

Selling the Problem

I read an interesting New York Times article about sales challenges that Yesware was having throughout 2013. It seems that though the start-up had amassed some 100,000 free users, their newly hired, ten person sales team wasn’t successfully converting those users to paying customers. It is an intriguing story that I encourage you read. Also read what the CEO, Matthew Bellows … [Read More...]

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Difficult choices of a businessman

Go Beyond Social Selling

The social selling noise has become deafening with the constant and repetitive missives telling sellers what to do to succeed. Not many original thoughts on the … [Read More...]

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