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Selling in the Age of the Customer

According to Forrester, “we are living in the age of the customer”.  I admit, when I first heard the phrase it caused me to wonder when was that ever not true? Hasn’t it always been about the customer? From a selling process point of view, I suppose researchers think that isn’t the case. So, why is it that now – at this point in time – we live in the age of the customer? … [Read More...]

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