The problem may be that we are so identified as one “thing” in one setting, that the rest of us does not manifest itself. The woman in question, last spring, knew me as the “face” of Atlanta Women in Business. It had not occurred to her that there was a real person behind the façade. Not her fault!

It’s up to us to introduce ourselves in terms that are relevant to our interlocutors. Who we are and what we do relate directly to the interests of the people with whom we interact.

The one-size-fits-all resume became obsolete a long time ago; we’ve got to acknowledge that the one-size-fits-all elevator speech also does not work any more; we need a whole inventory of them!