As Chilean and international rescue forces work through the rubble cause by the massive 8.8-magnitude earthquake that hit near Concepcion, Chile’s second-largest city, users of social media the world over have undertaken their own rescue measures.Twitter, Facebook, and several of Google’s properties aren’t trivial, now. They’re life-saving, informational tools. –Dan Nosowitz, writing for Fast Company Magazine.

During the past year, a lot of people have begun to realize that social media is not only here to stay, but has significant implications for the way that business is conducted. What many fail to realize is the power that social tools have for saving lives and quickly diseminating information in crisis situations as the Chilean earthquake. I remember when it first clicked how powerful Twitter could be during the Atlanta gas crisis in ’08 that had people sharing tweets about where to find gas in gasoline starved city.

Tools like Google Person Finder, live video streams, Twitter, Facebook pages and more are being used to share information, locate missing people and send much needed financial aid to the area.

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