Coaching done consistently is one of the best ways to ensure that all your salespeople are achieving their goals but coaching isn’t the same as managing. Donald shared his thoughts on:

How he defines coaching.

Why coaching is so important, especially for a small business.

What an effective coaching session looks like for the sales rep and sales leader.

How often leaders should be coaching.

Ways to measure coaching effectiveness.

How coaching has helped Donald in his career and business.

Enjoy the interview!

About Donald:

Donald has a belief that “anyone” can sell if they have the desire. Early on in his sales career, Donald struggled with sales, but through the proper training and coaching, he became a top performing seller. He has since taken it upon himself to “evangelize” the message of effective selling to struggling entrepreneurs, salespeople and anyone looking to improve their sales hustle. Donald hosts a popular sales podcast called “The Sales Evangelist.

He works with small to midsize companies in developing effective sales processes as well as training their teams. He is an award-winning sales and motivational speaker. When he’s not training, speaking or selling, he loves spending time with his family in South Florida.

Connect with Donald on LinkedIn and Twitter. Visit his website.

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