Kate Bradley Chernis is the Founder & CEO of Lately, which uses Artificial Intelligence to automatically turn blogs, videos and podcasts into dozens of amazing social posts, which is then syndicated across unlimited channels. Lately customers use the platform for personal branding communications, brand marketing management, executive thought leadership, employee advocacy and social selling.
Kate knows a thing or two about marketing and brand building. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
I’m often asked what it is like to be a business owner. Many people tired of corporate life think owning their own business is the key that opens the door to nirvana. The perfect life.
While running your own show has MANY benefits, there are downsides too. Things completely out of your control. Challenges are part of the package, so if you are severely risk averse or afraid of selling, working for yourself is NOT the best choice for you. In no way do I want to discourage you from pursuing a dream to own your business, but I do want you to go into the endeavor with your eyes wide open!
Want to be a biz owner? Go for it. I wouldn’t change my path in any way. Doubtful that Kate would either. Kate shares her rather incredible and serendipitous journey to success with her newest company Lately that is quite inspiring. My biggest takeaway…pay attention. Opportunity for the next big thing in your life could be staring you right in the face!
Here are the topics I covered with Kate in the interview.
How she went from radio to becoming a tech startup CEO.
How Lately came to life.
Kate’s advice for female entrepreneurs.
Why “checkout” is the absolute worst phrase you can possibly use in marketing and sales messaging. Yes. Really!
How radio influences the way that Kate and Lately market their business.
The importance of human touch and connection in sales and marketing and why H2H wins against over reliance on automation every time.
Being a rock and roller myself, I had to know if during her radio years, Kate ever had the opportunity to meet any famous rock stars. Indeed she did. She met Keith Richards of The Rolling Stones along with other band members, including Mick Jagger himself. The story is quite amazing! And funny.
Listen and enjoy the interview!
Subscribe on iTunes and never miss a podcast episode! If you are enjoying the podcast, please leave us a review and a 5-star rating. Also listen on Spotify, Stitcher
Or listen to the interview on the podcast page.
About Kate – Connect with her on Twitter, LinkedIn or via email.
Kate Bradley Chernis is the Founder & CEO of Lately, which uses Artificial Intelligence to automatically turn blogs, videos and podcasts into dozens of amazing social posts. Lately then automatically syndicates that content across unlimited channel, franchisee, location or stakeholder accounts. Customers small, medium and large span a horizontal market across multiple industries, using Lately for personal branding communications, brand marketing management, executive thought leadership, employee advocacy and social selling.
As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.
Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
Feature header blog post photo by Andrew Neel on Unsplash
Leave a Reply