Press Room
October 2011
Barb named one of Inside View’s Top 25 Influential Sales Leaders
March 2011
Announcing partnership with Inside View and the Social Selling University. Read the press here.
Brief write up about the book in Little Pink Book
February 2011
Barb interviewed on High Velocity Radio with Todd Schnick and Stone Payton. Listen to the interview here. Looking for a great sponsor opportunity, reach out to Todd or Stone for details.
Press Release: Atlanta Daybook – Social Media Equals Big Bucks
January 2011
Barb and Joan are interviewed by Condace Pressley on WSB Radio in Atlanta.
Barb interviewed in the Atlanta Journal Constitution regarding Twitter and it’s applicability to your career search. Read the full interview.
December 2010
Barb interviewed by Selling Power Magazine. Top Social Media Blunders 2010
Barb & Joan interviewed by Twanda Black Host of KISS 104.1′s weekly public affairs program “Business in the Black“. Business in the Black is an in depth look at issues that affect our community. Listen to the interview.
November 2010
Barb interviewed by SellingBooks
Articles & Guest Blog Posts
October Sales and Service Excellence Magazine. Barbara Giamanco.
Right now, your prospects are reading about your products and services on blogs and in forums. They’re scanning YouTube videos for information about what they want to buy; they are ignoring the text on your website. While you are creating marketing materials you feel certain will close the sale, your prospects are searching out opinions on Facebook, viewing your LinkedIn profile and asking their colleagues to stack rank you with the competition. This is the new world of “social selling”. Are you ready?
Read the full article (page 16 in the PDF) and many more great business articles in the October edition. Just click on the link and enjoy! Publication is compliments of Ken Shelton, Editor/CEO of Leadership Excellence.
August 24. Small Business Daily: The Art of Engaging Your Prospect. Barbara Giamanco
So beyond posting a profile on LinkedIn, Twitter and Facebook, how do you actually go about creating a lead generation, customer engagement strategy that quickly helps you achieve your objectives? What steps do you follow to help you pave the way for a smooth connection when the time is right? Read about a 5-step model to help you do just that.
August 9. Small Business Daily: Social Lead Generation 101. Barbara Giamanco
As you transition some of your sales prospecting and lead generation activities over to the use of social sites, the principle when communicating in the online world is much the same as meeting someone face-to-face. Create opportunities for connection and visibility without direct selling approaches. You want to get your potential buyers engaged in a conversation with you, and you do that at the right time, in the right way, the right place and without talking about yourself. Read the post.
