In this segment, I talk with Andrea Austin about what is a super hot topic these days… account based everything. We zeroed in on sales and marketing and how account based aligns them together. In this interview, you’ll hear Andrea’s take on:
How account based selling is different from traditional selling approaches. Or, is it?
Whether an account based approach is realistic for all types of companies.
How to execute on an account based selling strategy.
How an account based approach synchronizes the efforts and systems of sales and marketing.
The metrics that matter. In other words, how to know that an account based approach to selling is working.
Andrea also shares her advice for women looking to move into leadership positions.
Enjoy the interview!
This episode is sponsored by Hubspot.
HubSpot CRM makes it easy to organize, track, and grow your pipeline. And it’s free. Forever! I’m a Hubspot CRM user, and I love it. You should give it a try right NOW!
Andrea Austin, VP of Enterprise Business (Sales/Service) at InsideView. Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, Andrea leads our channel, mid-market and enterprise sales teams. She was recognized as a leading sales mentor by Women in Sales North America. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment.