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Account Based Selling with Andrea Austin, InsideView

By Barbara Giamanco Leave a Comment

In this segment, I talk with Andrea Austin about what is a super hot topic these days… account based everything. We zeroed in on sales and marketing and how account based aligns them together. In this interview, you’ll hear Andrea’s take on:

How account based selling is different from traditional selling approaches. Or, is it?

Whether an account based approach is realistic for all types of companies.

How to execute on an account based selling strategy.

How an account based approach synchronizes the efforts and systems of sales and marketing.

The metrics that matter. In other words, how to know that an account based approach to selling is working.

Andrea also shares her advice for women looking to move into leadership positions.

Enjoy the interview!

This episode is sponsored by Hubspot.

HubSpot CRM makes it easy to organize, track, and grow your pipeline. And it’s free. Forever! I’m a Hubspot CRM user, and I love it. You should give it a try right NOW!

About Andrea:

Andrea Austin, VP of Enterprise Business (Sales/Service) at InsideView. Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, Andrea leads our channel, mid-market and enterprise sales teams. She was recognized as a leading sales mentor by Women in Sales North America. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment.

Connect with Andrea on LinkedIn and Twitter

Filed Under: blog Tagged With: account based marketing, account based selling, sales

About Barbara Giamanco

Barb is CEO of Social Centered Selling and on a mission is to Ignite Sales Transformation. With a successful C-level background in B2B Enterprise, Mid-Market, SMB and Channel Sales, Barb has sold solutions across multiple industries using social/digital and other multi-channel strategies to reach modern buyers in new ways. Her book - The New Handshake: Sales Meets Social Media – was the first book written about Social Selling. She is the host of the popular Conversations with Women in Sales podcast and is recognized as a Top 50 2019 Keynote Speaker and Top 50 Sales and Marketing Influencer by Top Sales World, a Top B2B Sales Influencer by LinkedIn, and a Top 25 Sales Leader on Twitter. Committed to excellence in selling, Barb contributes her expertise and content to communities like the Sales Experts Channel, Top Sales World and Sales Hacker. Visit: www.scs-connect.com

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