Blogging can be a lonely endeavor. Well, until you attain status the likes of Guy Kawasaki, Jill Konrath, Jonathan Farrington or Chris Brogan perhaps. Writing has always been a passion of mine. Most likely the fire of that passion was ignited by my obsessive addiction to reading. Yes, I was reading books long before Kindle came along. I remember sitting at the breakfast table reading every word on the cereal box. My desire to read and learn everything I could about almost any subject – I’ll skip math and physics, thank you – has served me well throughout my life and business career. It still does! As a salesperson, the ability to converse with people on any number of topics is a sure way to connect and bond with them, except if you veer into the murky and dangerous waters of discussing touchy subjects like politics or religion, which I don’t.
I became aware of blogging around 2001. At the time, I couldn’t really fathom why people would essentially want to put their most intimate musings online for the world to see. Think old fashioned diary with lock and key, or a journal you keep hidden away in your nightstand. I saw no purpose in exposing myself that way.
Fast forward to around 2008…. that’s when I began to realize that blogging for business was one way to extend the power of your personal and professional brand. After a few fits and starts, I finally got my blogging groove on. Initially, I struggled with finding my voice. I was worried. Would I be too controversial? What would potential customers think? Was it possible I might lose business because of something I said? Like many of you, I had the exact same fears about putting my ideas and opinions out there.
And then… I just got over it.
I decided that I wanted to write about those things in the world of sales, which includes social selling, business, management, customer experience, technology and marketing that I believed in or disagreed with. Occasionally, I mix in musings about life. The point is that my blog is the place where I can share what I think matters and it tells people about me. If a company chooses not to hire me, so be it. I am not right for them anyway.
As I said though, blogging can sometimes feel like you are talking to yourself. I know hundreds of people who follow and read my blog, which is so cool. And yet, they almost never post a comment. I see the number of times my posts are shared via social networks, but then again, mostly crickets when it comes to comments. A few of my posts have pushed some buttons and that generated comments. I even chuckle when I receive email from people who tell me they love something I’ve written about and why it mattered to them. All the while I’m screaming silently in my head…please post your comment on my blog!
What I’ve come to appreciate it is that it is OK if people don’t comment on the blog. Maybe they, like I was, are nervous about how they will be perceived, but the fact that they follow my words is quite a compliment. I’m thrilled that they share, tell their friends, send me email and even hire me/my company as a result of reading what I’ve written. Frankly, can it get any better?
Why, yes. It can.
On Tuesday, Top Sales World Announced the Top 50 Blogs, and I’m swelled with pride to say that my blog made the cut for the 2nd year in a row. This isn’t one of those vanity lists you see so often today. The folks at Top Sales World actually hire a research firm to vet the top 50 out of about 100 sales and marketing blogs on the web. You can review the criteria and see the entire Top 50 list here. Thank you, Top Sales World! Your recognition of my work means more than I can say!
And then this just in…
I found out yesterday that Docurated named my blog one of the Top 52 blogs on Sales Efficiency. WOW – blog recognition twice in one week. I suppose it just goes to show that people do read what I write and often believe I have something of value to say. Thank you, Docurated. Find the entire list of their blog choices here.
I blog because I believe in the power of learning and sharing ideas. Maybe hundreds don’t flock to my blog each day to comment, but I know it is being read and that’s A-OK by me!