Watch this super cool video interview of Michael Port, author of Book Yourself Solid and his newest – The Contrarian Effect.
Thanks to my colleague, Joan Curtis for turning me on to Michael’s recent MSNBC interview.
We have taller buildings, but shorter tempers, wider freeways, but narrower viewpoints.
We spend more, but have less. We buy more, but enjoy it less.
We have bigger houses and smaller families, more conveniences, but less time.
We have more experts, yet more problems.
We have multiplied our possessions, but reduced our values.
We talk too much and listen too little.
We love too seldom, and hate too often.
We’ve learned how to make a living, but not a life.
We’ve added years to life, not life to years.
We’ve been all the way to the moon and back, but have trouble crossing the street to meet the new neighbor.
We’ve split the atom, but not our prejudice.
We write more, but learn less. We plan more, but accomplish less.
We’ve learned to rush, but not to wait.
We have higher incomes, but lower morals.
We build more computers to hold more information that we print on more paper than ever before. But we communicate less and connect less.
We’ve become long on quantity, but short on quality.
These are days of two incomes, but more divorce, of fancier houses, but broken homes.
We have pills to grow hair, pills to stop allergies, pills to lose weight and pills to help sex. And we have parents who wonder why their children pop pills.
It is a time when there is more in the show window and less in the stockroom.
Disclosure: The author is unknown to me. I came across the list a few years ago, but no one’s name was attached. Still, they certainly seem to apply today.
Any that you would add?
Just when I think I’ve got it all figured out, something else comes along to stump me. No wonder those without a lot of tech ability get frustrated. I understand. But since I’m making it my business to help others learn how to use technology bolster their sales and marketing efforts, it’s important I try things and get them figured out.
Why when I imported text from my old blog to the new one did it run everything together? I’ve tried several things to fix it, but no luck yet. Ah well…what’s life without a few challenges now and again?
Having a strong network is tantamount to success. That holds true whether you want to secure the next promotion, close the big deal or land a new job.
As I have talked about in other posts, keeping your network healthy and well tended is as important when you don’t have a job as when you do. If you don’t think so, just talk to a few folks who’ve found themselves displaced with no network to fall back on. Being out of work AND trying to build a network at the same time is no fun at all!
If you are your own paycheck then it goes without saying that networking is vital to keeping the funds flowing in. An important point often missed by solopreneurs and business owners. If you aren’t networking then you aren’t growing.
Even if you don’t like the idea of having to go to networking “events” remember that there are lots of ways to network these days. Social media tools like Twitter provides a very different way of getting to know others outside of your world.Your network is kind of like your garden. You need to plant new seeds, water and nurture them as they grow, and you need to be sure to weed out the dead stuff when necessary.
As we are poised to move into another New Year, now is a great time to ask these 5 things:
Remember to keep your network and your networking fresh. If you tend to your garden it will tend to you!
Twitter is one of those technologies that is gaining some serious momentum. People like me are beginning to realize that this is an entirely new way of reaching people we otherwise couldn’t. And…
Chris Brogan – who I respect quite a bit – posted a rant about people using automated messages to respond to people who follow. His points were:
1. It’s social – so take a minute to send a personal note, not one generated by an impersonal autoresponder.
2. Stop using these “thank yous” as thinly disguised (ok, some not so thinly disguised) sales pitches.
I’m new to Twitter. I’m having fun with it, and I can see the business implications. And just like I wouldn’t try to sell you the first second I meet you, I wouldn’t do that with a technology like a Twitter. There’s are lots of folks out there that need to take this to heart!
Twitter – and other technologies like it – are about building a relationship in a new way. The old rules most definitely do not apply! What I love about this world is that people will absolutely let you know if you are crossing the line. That’s good I think. If you make a mistake but also get real time feedback that you’ve done so AND you are willing to shift your approach – that is all good.
Read the post and the comments at http://www.chrisbrogan.com/social-media-is-no-place-for-robot-behavior/#comment-154394
As far as I am concerned, the general rules of biz etiquette apply online as well as offline. Those that offend offline are sure to do it online as well. In the end, some things never change. If you want to build relationships with people, take the time to get to know them. Share yourself with them. Contribute by sharing information and ideas with other people regardless if it gets you something in the meantime.
Yikes, it is early as I write. Our darling dog, Murphy – an adorable and mischievous 2 year old black lab – gave us a 5:30 wake up call this morning. Who knows why. Murph does things for his own reasons, not mine or anyone else’s. As my boyfriend and I are fond of saying, “It’s Murphy’s world and we just live in it”. Even his brother, Shorty gets worn out sometimes, but more to come on the adventures of the black and tan brothers.
Don’t get me wrong, I’m usually an early bird, but on this particular Friday – the day after Christmas- I have no particular place to be. Sleeping in, just a tad, would have been nice:)
Christmas was just plain fun, and I’m happy to say that I am now the proud owner of several new technology toys. In my possession is a brand spanking new IPhone 3G, an Eee PC and a Snowball for podcasting.
The gifts were fun for two reasons:
1) I do love technology. Not just for the sheer geekness of it all – even though I am a closet geek – but I absolutely love what it can do for us used in smart ways.
2) I firmly believe that how we promote ourselves, build our networks, and expand our potential customer markets to sell more of our products and services requires the integration of technology into how we work.
I have a particular passion for both the art of the sale and technology, and I totally believe that if you happen to be of the old school sales mindset who believes that nothing helps you close a sale like a face to face meeting, you are bound to find yourself irrelevant in relatively quick fashion.
Here are 3 reasons you need to integrate technology into your daily sales process:
1. You can build a much larger network.
A potential client of mine (I ultimately decided they weren’t the right client for me) actually said that “because their reps sold to people outside of their geography, they didn’t need to network locally”. I think that’s completely stupid and that comment is perhaps a good indication of why their sales team will end their year at 30% of quota. One critical element of successful selling is networking. Even if your particular sales geography is not where you live, you still need to be out in the community meeting people. It’s good for the company first and foremost. More importantly, you just never know who you will meet who can connect you to the client you want to reach.
The truth is these reps aren’t networking online either – equally stupid. If you are selling to people who live outside your sales geography, do I really need to explain why you have to be online? These folks need to get a clue.
2. It’s not who you know, but who knows you.
Competition on practically all fronts is fierce. The way to get yourself known outside your itty bitty circle is to be online. Participate in blogs, appropriate business forums, write articles, network with other people, create podcasts…whatever it is you need to find a medium that works for you and get yourself known. Don’t get hung up on whether you can write well or not. If articles aren’t for you then spend time daily answering and posing questions in groups liked LinkedIn and others. Not only will you grow your own knowledge of trends and issues in your industry, but you have the opportunity to position yourself as a knowledgeable expert. Of course, that means you need to take the time to craft well thought out answers.
By the way, these days a lot of your potential clients will Google your name to find out more about you. The more you are seen in cyber land – provided you don’t present yourself as an idiot out there on the lunatic fringe – the more credibility you have with them.
3. Buying decisions are no longer made just by the boomers.
While the boomer generation may be more used to meeting with you in person or on the phone, the younger workers live online. As more and more of them become the key decision makers, you better be there. If you aren’t using – or at least aware – of the technologies they are using to ask for advice on everything from finding the right job to the right product or service to buy, you’re dead. Sales is about building relationships, which essentially means being able to relate to others. If you can’t speak the lingo of this new world, how can you expect them to trust you enough to want to buy what you have to offer?
Regardless where you are on the knowledge scale of technology, commit yourself to learning something new every day. Read books, listen to audio casts, watch YouTube videos, put up a Facebook page, start a Twitter account, create your own blog…whatever – do something, get going, have fun!
I don’t know know when exactly I started using the “except when it’s not”. It started as a joke between my boyfriend and me. Since then we’ve found that it applies to lots of things like the subject of this post.
I just read Penelope Trunk’s blog post. It’s her annual rant about the Christmas holiday. I totally dug it and plan to read her more often! I found her on Twitter by the way, which is why I think it is vitally important that everyone who needs to market and sell products or services gets on board with these new technologies.
Penelope’s post was great because I think it illustrates something really important about diversity. People don’t get it. They do if it supports their view of the world. Otherwise, forget it.
Diversity is not a new topic. For more than 20 years, it’s been a visible piece of the business landscape, but many might say that how we talk about diversity and how we train employees to think about diversity is all wrong.
In Penelope’s post, she rightly calls attention to the fact that the Christmas holiday really does disenfranchise those people who are not Christian. For any Christian reading this post, please hear me when I say this…there are many people who are not Christian in our country or in our workplace. It’s time you get that through your head.
While I didn’t agree with Penelope that we should keep the office doors open for the smaller minority, I do agree with her overall argument. It is a national holiday after all, so there just aren’t going to be that many people heading to the office. In an age of “green”, it makes sense to turn off the utilities when the masses are not going to be there.
Here’s where I think she is right on. Why do folks who are Jewish or of any other faith have to give up one of their personal days or floating holidays if they want to enjoy their respective religious holiday?
Christians don’t have to give up personal vacation time to support their religion. That doesn’t seem right at all and certainly seems like discrimination to me. Yeah yeah – I know Christmas has been deemed a national holiday so spare me your comment and think beyond that. How would YOU feel if YOU had to give up a personal vacation day to observe the religious holiday important to you, but no one else had too?
Along the same lines is another scenario that bugged me for a long time while I was still working in corporate America. I didn’t (and still don’t) have children, and I always felt cheated, because I didn’t qualify for paternal leave.
In my company, when someone’s spouse had a child they could take 30 days off, while people like me had to cover for them. In fact, they were given up to a year to take it, so that sort of belies the myth that it’s being given as a way to help a couple deal with a newborn! My peers received their same pay and their job was waiting for them until they returned. Why didn’t I get a paid 30 day vacation? Seems to me that’s not treating everyone equally.
Diversity is becoming what I believe to be THE hot topic in the corporate world for 2009 and beyond, especially in light of our recent elections.
Somehow we have to get people to understand that there are all sorts of ways to view diversity and you can’t pay lip service to it by supporting some people and not others.
For the record, I am Christian.
Penelope – you go girl!
Ok, so I’ve been on a bit of a rant over the last couple of days about companies that send holiday greetings disguised as a sales pitch. Low and behold, today I receive a greeting from James Arthur Ray, author of Harmonic Wealth. Excellent book! If you haven’t read it, I highly recommend it as a way to kick off your New Year.
As the picture makes clear…no pitch!
Minutes after I posted my comments about holiday greetings disguised as sales pitches, I received another one…from Eloquah.
I just love how they are “celebrating their clients success in the changing world of marketing” – what does that mean exactly? Guess that’s the typical marketing speak we’ve come to expect from corporate. The funny thing is that I’ve never spent a dime with Eloquah, though I did present at one of their user groups talking about how marketing needed to get a sales mindset…I digress. How exactly does Eloquah know if I’m successful in this new world of marketing or not? Just wondering.
Soft sell to be sure, but this is basically a “Happy Holidays and aren’t we so great” email. They would likely argue that they’re just doing their job thanking their customers for helping them achieve #1 lead generation tools status. Seems to me that this is more about them and not much about their actual customer. Oh, and I love how in the p.s. they remind you that if you aren’t sure if marketing automation is right for you…talk to Joe the CEO. Is that like Joe the Plumber?
Anyway, this is certainly more subtle than other holiday emails I’ve received recently. AND this is exactly what I think is wrong. Great sales and great marketing is about building relationships.
There is a time to be real!
There is a time to forgo “selling”. People become jaded with these sorts of things. It turns them off, which means they then won’t buy from you! Get it?
Whatever happened to just saying Happy Holidays with no other agenda attached?
Lately, I feel that certain business people out there have stooped to new lows in their search for the clever email subject line that gets their message read.
In the past 2 weeks, I’ve received countless emails from people wishing me a happy holiday or so it seems. Several of these people I barely know so why I’m on a newsletter list I didn’t ask to be included on well… that’s definitely a subject for another post.
Here’s the deal. If you know me and want to send me a holiday greeting – cool. Thank you! I enjoy the well wishes and back at ya!
But for those of you who have decided to use a holiday greeting as an opportunity to sell me something…that’s just sleezy! Have a little integrity and be honest about what you are doing! Kindly leave your sales pitch at the door and stop including it in my Christmas card.