In this episode, I talked with Amy Amy Guarino, COO at Kyndi. Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Scaling an organization is no easy task. Learn the growth strategies used to access such great success at Marketo.
How to properly prepare to scale your business for high performance and growth is top of mind for most companies I talk too, especially in the fast-paced and ever-changing technology world. I asked Amy to tell me how she utilized indirect sales channels to support Marketo’s sales growth.
Amy is a former IBM’er, and I asked her what she learned about IBM about sales leadership that translated to building successful sales organizations in Silicon Valley startups.
One key to driving sustainable and consistent revenue growth is in the tight alignment of sales and marketing. I asked Amy what the secret sauce was for making this happen successfully.
Amy started and led Marketo’s business in Japan. Here about her experience in the interview.
Finally, Amy offered her advice to all young salespeople on what it takes to build a successful career.
Enjoy the interview!
Amy Guarino, COO at Kyndi. Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development (employee #25.) In 2014, Amy moved to Tokyo to start Marketo KK, a joint venture with Dentsu and Sunbridge. That organization is now the fastest international region for Marketo and was recognized as the #1 Best Place to Work in Japan. During Amy’s career at Marketo Inc, Marketo grew from less than $1M in revenue to over $250M, went public in 2013 and was acquired by Vista Private Equity for $1.8B in 2016. Amy has a B.A. from the University of Notre Dame. She has been recognized as one of the Top 100 Women of Influence in the Silicon Valley and as CRN’s Top Women in the Channel.
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