In this episode of the Razor’s Edge, I talk to Mike Saunders at the Marketing Huddle about Authority Selling, which is also the title of his best-selling book. Today, more than ever, you need to be viewed as an expert authority in your field in order to move sales opportunities forward. Mike and I discussed:
- The definition of Authority Positioning and how that is related to Authority Selling.
- Why Mike believes that SEO as we traditionally know is almost “antiquated” and not as relevant as it used to be.
- How to create and leverage to your advantage the Authority Positioning Porfolio.
- The ZMOT (zero moment of truth) and how that relates to building authority.
- How Mike helps entrepreneurs become Best Selling Authors without writing one word with his 3-Hour Authority System.
It was a great conversation that I hope you enjoy!
He is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post and Adjunct Marketing Professor at several Universities. As an Authority Marketing Strategist, I help business owners build their Authority and Expertise to enhance their Competitive Advantage and crush their competition by helping them become an Amazon bestselling author without writing a word using my proprietary 3 Hour Authority™ System. The result is a spectacular Authority Positioning Portfolio™ which is the solution for opening more doors to closing more business.