Sales Meets Social Media » Marketing

Social Media Marketing is Not Selling!

Barbara Giamanco — Thu, 12 Apr 2012 18:56:12 +0000

On a conference call recently, I was reminded of how often people confuse social media marketing with how to use social media over on the sales side of the business. I can understand why this happens. Just yesterday, I received an email from a company who is selling social media training and their blurb says that...

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Selling is Social in a 2.0 World

Barbara Giamanco — Mon, 31 Oct 2011 21:31:29 +0000

Recently, I attended the Sales 2.0 conference. As a first-timer at the conference, I wasn’t completely sure what to expect, but I have to say that it was one of the best run, most informative conferences that I’ve attended in some time. The overall theme of the conference was sales and marketing alignment, in addition to social...

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Can the Spam

Barbara Giamanco — Sun, 26 Jun 2011 16:06:06 +0000

If you’ve ever read a blog post of mine, heard me speak or follow some of my musings on LinkedIn and Twitter, you know that I really hate it when I receive sales spam in my email and/or LinkedIn inbox from people that I do not know. Whether it is a cold call or a cold email,...

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LinkedIn: Yeah, We Have an App for That

Barbara Giamanco — Fri, 24 Jun 2011 16:37:21 +0000

LinkedIn is one heck of a business networking, sales prospecting, sales research goldmine of information. The problem is that many salespeople still aren’t leveraging it to its fullest capacity. Beyond the value of connecting with people and networking, LinkedIn provides an incredible opportunity to “build your branded presence”, which is pretty important if you expect...

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What’s an RT? Social Media’s Lingo

Barbara Giamanco — Mon, 13 Jun 2011 14:44:38 +0000

I recently conducted another social media session for a group of executives that focused on using Twitter as an effective part of their sales strategy. As a big fan of Hootsuite, I also shared tips for using Hootsuite to manage and schedule their messages. During the discussion, one gal asked me, “What the heck does...

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Putting A Blog To Work For You

Barbara Giamanco — Fri, 11 Feb 2011 17:46:14 +0000

What a great webinar session I held today with our guest expert, Peggy Duncan. Though I’m a bit of a tech dweeb myself, I picked up some great tips, which I plan to implement immediately. In fact, I’ve already put a few of Peggy’s suggestions into action. Since it was such a power packed presentation,...

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The Power of a Brand. Yours!

Barbara Giamanco — Tue, 08 Feb 2011 19:53:48 +0000

Most of us recognize the influence that corporate brands such as Apple, Coca-Cola, Zappos, Google, Microsoft, Nike or Starbucks have on our buying decisions. But how much focus do most of us put on the most important brand of all – our own? Wikipedia defines personal branding “as the process whereby people and their careers...

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Give Me A Reason Not to Ignore You

Barbara Giamanco — Tue, 01 Feb 2011 19:35:15 +0000

An interesting topic surfaced on Facebook today, which I then turned into a LinkedIn discussion. At issue was whether or not business people should get back to people with a yes or no answer, but not ignore the contact altogether. A number of folks chimed in with their thoughts about why a “good business person”...

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A Framework for Measuring Social ROI

Barbara Giamanco — Thu, 27 Jan 2011 22:58:56 +0000

Today, I spent lunchtime listening to a very informative webinar hosted by the folks at Marketing Profs. I signed up because I was intrigued by the title: How to Be a Social Media Strategist, Not the Social Help Desk. It was 90-minutes well spent. Jeremiah Owyang was the guest presenter, and I learned quite a lot from...

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Hey, what’s in it for me?

Barbara Giamanco — Wed, 26 Jan 2011 23:25:49 +0000

If you want to get people’s attention – tell them what’s in it for them! Seems obvious, but I know from experience that many people out there with something to sell have missed this critical sales success ingredient. Think about it. Don’t you want to know how you benefit from making a purchase before plunking...

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