Sales Meets Social Media » Social Media

Sometimes its the Little Things

Barbara Giamanco — Wed, 09 May 2012 12:01:09 +0000

If you’ve ever heard me speak, you know that I have some strong opinions on things related to social media and what I would call “right sales behavior”. It isn’t that my way is the only way, because of course, it is not. Having sold professionally for close to 30-years, I do have just a bit...

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Managing Your Social Time

Barbara Giamanco — Mon, 30 Apr 2012 12:03:22 +0000

As long as I’ve got the subject of time on the brain, I thought I’d write a post about the biggest objection that I hear from salespeople with respect to using social media as part of their sales routine. “I don’t have time”. That always gets me a little riled, because it says to me three...

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Social Media Marketing is Not Selling!

Barbara Giamanco — Thu, 12 Apr 2012 18:56:12 +0000

On a conference call recently, I was reminded of how often people confuse social media marketing with how to use social media over on the sales side of the business. I can understand why this happens. Just yesterday, I received an email from a company who is selling social media training and their blurb says that...

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How Social Fits the Sales Funnel

Barbara Giamanco — Tue, 20 Mar 2012 13:33:27 +0000

Business partner, Kent Gregoire shared a blog post with me that was written by Greg Alexander over at Sales Benchmark Index. By now, many companies understand the concept of creating content that is compelling to move opportunities from awareness, interest and desire into action that turns into a tangible result. The blog post focused on...

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What’s Your Why?

Barbara Giamanco — Wed, 21 Sep 2011 21:08:08 +0000

People don’t buy WHAT you do; they buy WHY you do it. –Simon Sinek If you haven’t checked out Simon’s TEDx video, you have to…now. The fact that it is in the top 20 TEDx videos watched is impressive on its own, but what Simon says (couldn’t resist) may seriously challenge your thinking. It has...

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29 Ways to Leverage LinkedIn for Social Selling

Barbara Giamanco — Sun, 18 Sep 2011 20:11:41 +0000

Establish your LinkedIn profile if you haven’t already. Duh. LinkedIn is the premier B2B (business to business) networking tool out there. Get LinkedIn or get locked out is my motto. Create compelling content that tells people the value that they receive when working with you. Make sure your profile is 100% complete. Include a professional...

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Sales Desperation = Spam = No Deal!

Barbara Giamanco — Mon, 01 Aug 2011 22:59:47 +0000

There seems to be a fair amount of desperation out there in the marketplace these days. I’ve had it with the SPAM sales pitches, and if they are being used on me, a small business owner, I’m confident these same salespeople are using these tactics with larger companies too. The only difference is that the...

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Hum, Do I Know You?

Barbara Giamanco — Fri, 22 Jul 2011 14:46:09 +0000

Today marks seven years since I first began using LinkedIn. As a raving fan, I use the networking tool daily for making connections, sharing referrals, prospecting, conducting pre-sales call research and more. It is an amazing sales tool with power far greater than what most people realize, which is why salespeople need to to invest...

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Can the Spam

Barbara Giamanco — Sun, 26 Jun 2011 16:06:06 +0000

If you’ve ever read a blog post of mine, heard me speak or follow some of my musings on LinkedIn and Twitter, you know that I really hate it when I receive sales spam in my email and/or LinkedIn inbox from people that I do not know. Whether it is a cold call or a cold email,...

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LinkedIn: Yeah, We Have an App for That

Barbara Giamanco — Fri, 24 Jun 2011 16:37:21 +0000

LinkedIn is one heck of a business networking, sales prospecting, sales research goldmine of information. The problem is that many salespeople still aren’t leveraging it to its fullest capacity. Beyond the value of connecting with people and networking, LinkedIn provides an incredible opportunity to “build your branded presence”, which is pretty important if you expect...

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