Sales Meets Social Media » Social Media

What’s Your Why?

Barbara Giamanco — Wed, 21 Sep 2011 21:08:08 +0000

People don’t buy WHAT you do; they buy WHY you do it. –Simon Sinek If you haven’t checked out Simon’s TEDx video, you have to…now. The fact that it is in the top 20 TEDx videos watched is impressive on its own, but what Simon says (couldn’t resist) may seriously challenge your thinking. It has...

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29 Ways to Leverage LinkedIn for Social Selling

Barbara Giamanco — Sun, 18 Sep 2011 20:11:41 +0000

Establish your LinkedIn profile if you haven’t already. Duh. LinkedIn is the premier B2B (business to business) networking tool out there. Get LinkedIn or get locked out is my motto. Create compelling content that tells people the value that they receive when working with you. Make sure your profile is 100% complete. Include a professional...

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Sales Desperation = Spam = No Deal!

Barbara Giamanco — Mon, 01 Aug 2011 22:59:47 +0000

There seems to be a fair amount of desperation out there in the marketplace these days. I’ve had it with the SPAM sales pitches, and if they are being used on me, a small business owner, I’m confident these same salespeople are using these tactics with larger companies too. The only difference is that the...

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Hum, Do I Know You?

Barbara Giamanco — Fri, 22 Jul 2011 14:46:09 +0000

Today marks seven years since I first began using LinkedIn. As a raving fan, I use the networking tool daily for making connections, sharing referrals, prospecting, conducting pre-sales call research and more. It is an amazing sales tool with power far greater than what most people realize, which is why salespeople need to to invest...

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Can the Spam

Barbara Giamanco — Sun, 26 Jun 2011 16:06:06 +0000

If you’ve ever read a blog post of mine, heard me speak or follow some of my musings on LinkedIn and Twitter, you know that I really hate it when I receive sales spam in my email and/or LinkedIn inbox from people that I do not know. Whether it is a cold call or a cold email,...

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LinkedIn: Yeah, We Have an App for That

Barbara Giamanco — Fri, 24 Jun 2011 16:37:21 +0000

LinkedIn is one heck of a business networking, sales prospecting, sales research goldmine of information. The problem is that many salespeople still aren’t leveraging it to its fullest capacity. Beyond the value of connecting with people and networking, LinkedIn provides an incredible opportunity to “build your branded presence”, which is pretty important if you expect...

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What’s an RT? Social Media’s Lingo

Barbara Giamanco — Mon, 13 Jun 2011 14:44:38 +0000

I recently conducted another social media session for a group of executives that focused on using Twitter as an effective part of their sales strategy. As a big fan of Hootsuite, I also shared tips for using Hootsuite to manage and schedule their messages. During the discussion, one gal asked me, “What the heck does...

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Solve the Right Sales Problem!

Barbara Giamanco — Fri, 20 May 2011 13:50:30 +0000

Sales executives are feeling the pressure to ensure that sales quotas are met and that pressure often leads to fear, desperation and a focus on short-term sales results. Don’t get me wrong…achieving monthly sales objectives are important. If there are no sales then ultimately there is no business to run. I’ve been a sales professional for close...

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Blah Blah Blah…Blog

Barbara Giamanco — Thu, 05 May 2011 18:27:08 +0000

For 34 days I’ve had writer’s block. There are so many interesting things happening around me that it isn’t that I lack for good topics to focus my attention on, but for some reason getting the words onto the page just didn’t happen. Maybe the learning for me (and maybe you) is that sometimes we...

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Sales Meets Social Media

Barbara Giamanco — Fri, 01 Apr 2011 14:52:03 +0000

Recently, colleague Scott Williford of My Interview Link helped me to create a series of video clips that talks about our business services. Scott offers a great service for the job seeker and/or the business professional looking for a professional way to showcase what they offer. When I showed up that morning to film my...

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