In this Conversations with Women in Sales interview, I talked with Jen Sieger, Director Inside Sales Specialist Team at Microsoft about Digital Sales Best Practices. Jen and I talked about how to train your salespeople to leverage Digital Selling Best practices to better connect with customers and exceed sales quotas.
Here are the key points we covered.
- Why digital selling is important in the era of today’s modern buyer.
- How Jen and her team members are driving Digital Selling within Microsoft.
- The tools that the Inside Sales team members are leveraging to better connect with customers
- The kinds of results that Jen has seen from these efforts.
- Jen’s advice for other organizations who want to drive digital selling excellence within their companies.
Enjoy the interview!
Jen Sieger, Director Inside Sales Specialist Team at Microsoft. Jen has spent the last 18 years of her career working across a variety of marketing, sales, channel and business strategy roles. For the last 10 years Jen has focused on growing Microsoft’s cloud business both with Microsoft partners and direct through the Inside Sales motion. As the Director of Specialist Sales at Microsoft Inside Sales, Jen focuses on driving close integration between Microsoft’s sales and marketing engines and is leading the digital sales transformation of the inside sales team by implementing social and digital selling strategies across their global sales force.
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