Barbara Giamanco

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Executing the Basics with Jim Ninivaggi, Brainshark

By Barbara Giamanco Leave a Comment

Successful selling is all about the basics, but how well do sales teams execute on the basics these days? Jim Ninivaggi, SVP of Business Development at Brainshark shares his views on why the basics in selling matter more today than ever.

We talked about:

Jim’s belief that salespeople have to get “back to basics.” He talked about the basics he means and how sales teams have veered away from them.

How the factors that contribute to sales success have changed over the past few decades.

What has diverted sales organizations’ attention away from the basics, the repercussions and how can sales teams can get back on track.

Critical components to sales readiness – specifically onboarding, training, and coaching – and how to implement a back-to-basics approach.

An example of how organizations really excel at executing on the basics and what modern sales teams can learn.

Enjoy the interview!

About Jim:

Jim is the SVP of business development at Brainshark, a leading sales enablement and readiness solutions provider. He helps to shape and execute Brainshark’s partner strategy – driving key partnerships that extend the power of Brainshark’s solutions and platform.

Jim has three decades of experience in B2B sales productivity. He previously served as service director for sales enablement strategies at research and advisory firm SiriusDecisions – helping to build and define that practice area for both the firm and industry at large.

Connect with Jim on LinkedIn   Connect with Jim on Twitter

Filed Under: blog, sales Tagged With: basics, coaching, onboarding, sales, selling, training

About Barbara Giamanco

Barbara Giamanco heads up Social Centered Selling and she is on a mission is to Ignite Sales Transformation. This transformation includes a heavy emphasis on helping companies attract more women to their sales ranks, providing the path and support to advance women into sales leadership roles and to promote diversity and inclusion across all teams. Barb co-authored The New Handshake: Sales Meets Social Media – the first book written about Social Selling. An outspoken advocate for women in business, leadership and sales, Barb hosts the popular Conversations with Women in Sales podcast. Committed to excellence in selling, Barb has been recognized as a Top 50 2019 Keynote Speaker and Top 50 Sales and Marketing Influencer by Top Sales World, a Top B2B Sales Influencer by LinkedIn and a Top 25 Sales Leader on Twitter. Connect with her on LinkedIn and Twitter
Visit: www.scs-connect.com

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