When I first began my professional career in sales, my first sales network was captured in a Rolodex. For those salespeople too young to know what a Rolodex is – basically it is cards on a wheel. Believe it or not, those little gems are still sold.
How did we schedule our sales call follow up? Uh, a Day-Timer, a Franklin Planner or my favorite, a Covey 7-Habits of Highly Successful People binder and planner. In those days, we actually wrote down our schedule by hand. What?
Tracking sales opportunities? Well, until a sales tool called GoldMine came along, we tracked activities manually. Goldmine is a platform that pioneered relationship management before Outlook and Salesforce and before sales force automation and CRM. Goldmine essentially gave birth to CRM and marketing automation. Who knew that years later, I would meet and become friends with the co-founder of GoldMine, Jon Ferrara.
As I’m going to talk about in a minute, Jon is reinventing the sales industry once again with a platform that takes the hard work out of prospecting and makes it fun to network and nurture relationships into hard-core revenue.
And here we are in 2014…
Social selling is the rage, but most salespeople aren’t following an organized process, nor do they have a system for unifying communication across multiple online channels.
CRM systems have evolved; we have social networks like LinkedIn and other tools to help us connect, better get to know and engage with customers and prospects. But to date, it has still been clunky. A salesperson’s day often consists of jumping in and out of their CRM system to research, engage on social channels and share content.
Nimble is different because the platform is a portal for all your sales conversations and public information pulled together in an all-inclusive work space. It integrates your contacts, to do items, notes, email, your CRM, sales deals and your social media connections into a single application. A godsend for anyone in sales, but nirvana for smaller businesses who don’t need complicated CRM systems.
By the way, even those sellers using Microsoft Dynamics or Salesforce can benefit from the power that Nimble gives them. More to come on that in a subsequent post.
Says Nimble CEO Jon Ferrara, “Let’s face it, most peoples CRM is their Inbox and they are overwhelmed with contacts and communications. Nimble brings intelligence and collaborative workflow to the inbox and our users are turning Nimble into a verb as they use our Smart Contacts widget to prepare them for more authentic, relevant and effective engagement.”
Today, Nimble announced the newest release of its Nimble Everywhere strategy– Version 2.0 of the Nimble Contacts Widget for Gmail and Outlook. The company also debuted the ability to add Nimble’s Smart Contact profiles anywhere you work within Chrome web browsers. With the simple right click of your mouse, you can use Smart Contact profiles to help you pull data and create new contact records on the fly. I updated Office 365 with the Nimble app and wowser – news I can use right from within my email inbox too. Get the Chrome App here.
When you think about Smart Contact profiles, consider this example of how it can work for you. Let’s say you keep tabs on Who’s Viewed Your Profile in LinkedIn. You know people looked at your profile, but you don’t know why. You have no context. Nothing to help you start a meaningful conversation.
With Nimble’s new release, a simple right click on the person’s name lets you instantly create a record and let Nimble go to work sourcing the web and social networks for real-time information about that individual. Nimble builds out their profile with their interests, the content they share or the people they talk about. Think of it as your personalized treasure map giving you some serious clues about the right way to engage.
Though I’ve been using Nimble for some months now, I was not completely leveraging the power of the platform’s full capabilities. Today, I am blown away by this latest Nimble release. You have to experience the simplicity and power to believe it, and I encourage you to watch the video walkthrough. http://vimeo.com/90066404
Forget that outdated rolodex. Using Nimble, today’s social seller is a force to be reckoned with. Hats off to you, Jon and the entire Nimble team!