You’ve probably noticed that LinkedIn continues to make changes to the platform. There are so many rolling out – and at various times with no real warning (except if you read their blog) – that you might be having trouble keeping up.
In an earlier post, I talked about changes to the navigation structure, which you can read about here.
In this brief guide to what’s changed, learn about these feature changes and additions:
- Who’s Viewed Your Updates
- Unified Search
- Company Page Analystics
- Sponsored Updates
Who’s Viewed Your Updates
The sharing of content is a core component of today’s social selling strategy. Visibility counts, as does being able to demonstrate that you are a thought leader in your field. But how do you know if anyone is actually paying attention to what you are sharing? Well, now you can.
LinkedIn provides you with the ability to monitor how well the content you share resonates with your audience. On the home page, you find the feature in the right sidebar beneath Who’s Viewed Your Profile. Quickly, you will be able to see the number of people who Viewed what you shared, who Liked the content or who added their Comment. Pretty cool insights to help you determine quickly what content works and what doesn’t. You can also scroll back through prior updates to compare numbers against prior topics.
Unified search is the term used for a streamlined way to search the information on LinkedIn whether it is People, Companies, Groups, Jobs or your Inbox. You don’t even need to select the drop down arrow to the left to select your topic. As you can see in the picture, I typed in the word “sales” and those things that are related to sales pop up in an ordered list.
As happens when changes are made, some features are gone that you may have liked. If you were a fan of searching Updates AKA Signal to find content that others were sharing quickly, you’ll be disappointed to know that – for now anyway – that feature is gone. I’ll keep you posted if that changes.
To see more details on the rest of the changes – CLICK HERE!