Barbara Giamanco

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More Than Mediocrity with Samantha McKenna, ON24

By Barbara Giamanco Leave a Comment

In this Women in Sales Leadership episode, I talked with Samantha McKenna from ON24. We talked about:

  • What led Samantha into sales and what she loves about the profession.
  • How she set herself apart with prospects and clients from the other reps she competed against. Think going bigger, stretching further and getting creative.
  • The core values that enabled Samantha’s sales success.
  • Her advice for women in sales who want to move into leadership roles, and what she did to get herself promoted into leadership positions.

And more.

Enjoy the interview.

This episode is sponsored by Hubspot.

Don’t miss out HubSpot’s annual sales event – Inbound Sales Day – on June 6th! 30 leading sales experts will be sharing their knowledge and expertise. Register now for FREE at hubspot.com/inbound-sales-day

About Samantha:

Samantha McKenna is an award-winning leader, who serves as a Regional Vice President of Sales for ON24, and has worked within the SaaS sales and marketing space for ten years.  She is a thought leader in the demand generation and content marketing space, having spoken across the US regarding webinars, the use of technology in the marketing stack, the use of analytics for business development and lead generation, and how leading law firms and professional services organizations are leveraging technology to drive revenue.  Samantha served four years as a board member of the Legal Marketing Association’s Capital Chapter and actively volunteers with financial literacy initiatives in Washington, D.C.

Connect with Samantha on LinkedIn and Twitter

Filed Under: blog Tagged With: crm, Hubspot, leadership, ON24, sales management, selling, women in sales

About Barbara Giamanco

Barbara Giamanco heads up Social Centered Selling and she is on a mission is to Ignite Sales Transformation. This transformation includes a heavy emphasis on helping companies attract more women to their sales ranks, providing the path and support to advance women into sales leadership roles and to promote diversity and inclusion across all teams. Barb co-authored The New Handshake: Sales Meets Social Media – the first book written about Social Selling. An outspoken advocate for women in business, leadership and sales, Barb hosts the popular Conversations with Women in Sales podcast. Committed to excellence in selling, Barb has been recognized as a Top 50 2019 Keynote Speaker and Top 50 Sales and Marketing Influencer by Top Sales World, a Top B2B Sales Influencer by LinkedIn and a Top 25 Sales Leader on Twitter. Connect with her on LinkedIn and Twitter
Visit: www.scs-connect.com

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