Legions of salespeople and their leaders are coming face-to-face with a cold, hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success.
Yet, in the eye of this storm, an elite group of top 1 percent sales professionals are crushing it. These Ultra-High Performers are acutely aware that the emotional experience of buying from them is far more important (and powerful) than products, prices, features, and solutions.
Do you want to know how ultra high performing sales reps do it? This is the episode for you.
I sat down with Jeb Blount to talk about his latest book, Sales EQ. In the book, Jeb shares the specific strategies that ultra high performers use leveraging sales-specific emotional intelligence to close complex deals.
Jeb and I talked about:
- What motivated him to write the book
- How Jeb defines what he means by ultra higher performers
- Why Jeb is obsessed with win probabilities and why you should be too
- The three processes of sales and why is it important that they are aligned
Sales EQ begins where many of the great books and sales training programs like The Challenger Sale, Strategic Selling, Insight Selling, and SPIN Selling leave off. It addresses the emotional side of selling and the human relationship gap in the modern sales process.
It was such a great conversation that I didn’t limit this one to 20-minutes. So, strap in and plug in for the next 45-minutes. It will definitely be worth your time!
Jeb is CEO of Sales Gravy and a Sales Acceleration expert who helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design. Jeb has written a number of books including Fanatical Prospecting and his latest book Sales EQ.