Barbara Giamanco

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Sales Leaders Must Measure What Matters with Rob Kall, CEO of Cien

By Barbara Giamanco 1 Comment

I talked with Rob Kall, CEO of Cien about the deeper impact that artificial intelligence can have on the sales process. Cien’s application helps sales leaders answer difficult questions with better accuracy. Questions such as:

  • What sales numbers and budget should I plan for next year?
  • Why do teams make or miss their sales targets?
  • What leads and opportunities should my reps be focused on?
  • Which items in my playbook have the most impact on sales?

I asked Rob about his thoughts about whether sales leaders are measuring what matters most to the business.

The impetus behind starting Cien.

The specific business problems that Cien is solving.

What he thinks about Salesforce Einstein.

And the benefits that artificial intelligence brings to salespeople.

Enjoy the interview! And don’t forget to take the global survey that Rob mentioned during the interview. Find it HERE.

About Rob:

Rob Kall is Swedish American serial entrepreneur, known for his data-driven approach to sales management and performance. His latest start up, Cien, is a new artificial intelligence app focused on helping teams increase their sales productivity by answering their most difficult questions.

Connect with Rob on LinkedIn and Twitter.

Filed Under: blog Tagged With: artificial intelligence, productivity, sales, sales management

About Barbara Giamanco

Barbara Giamanco heads up Social Centered Selling and she is on a mission is to Ignite Sales Transformation. This transformation includes a heavy emphasis on helping companies attract more women to their sales ranks, providing the path and support to advance women into sales leadership roles and to promote diversity and inclusion across all teams. Barb co-authored The New Handshake: Sales Meets Social Media – the first book written about Social Selling. An outspoken advocate for women in business, leadership and sales, Barb hosts the popular Conversations with Women in Sales podcast. Committed to excellence in selling, Barb has been recognized as a Top 50 2019 Keynote Speaker and Top 50 Sales and Marketing Influencer by Top Sales World, a Top B2B Sales Influencer by LinkedIn and a Top 25 Sales Leader on Twitter. Connect with her on LinkedIn and Twitter
Visit: www.scs-connect.com

Comments

  1. Alex Landros says

    at

    Great podcast – I learnt a lot! Thank you!

    Reply

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