In this episode, I talked with Annie Matthews, VP of Sales at TechTarget about how to build and thrive in a career in sales. I’ve always loved being in sales, and although it is a great profession, I notice that there are still a fair number of women who do not consider entering into sales as a career.
As an advocate for women in sales, you’ll enjoy hearing how Annie has built her own successful sales career and how she helps other women to do the same.
In my conversation with Annie, we talked about:
Why she felt that more women should consider sales as a career. And, of course, that led to talking about how Annie got started herself.
The traits and strengths that she feels women bring to the profession that enables them to be successful.
The pre-conceived notions that women often have about the sales profession.
What Annie believes we can do to encourage more women to consider a career in sales.
Enjoy the interview!!
About Annie
Annie Matthews is VP of Sales for TechTarget, the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. Focused on the Business Applications, Application Architecture, Network and Security segments, Annie oversees a team of account managers responsible for the growth of new and existing client relationships. She loves nothing more than rolling up her sleeves with clients and her team to build revenue. Having grown her own career from entry-level to leadership, Annie is keenly attuned to empowering others to realize their own potential. Annie strives to be a cool mom in and out of the office, challenged mostly by her hip team.
Connect with Annie:
Thanks to our Sponsors!
This podcast is presented by our Elite Sponsor, Microsoft. Corporate Vice President and Channel Chief Gavriella Schuster, along with other female leaders in the company, are driving for change, trying to bring more women into the technology industry. Gavriella and Microsoft are committed to giving “young women better role models and a stronger voice to all women.” You can hear more from Gavriella and other Microsoft leaders, on the Microsoft Partner Network podcast. Or visit partner.microsoft.com.
Thanks to our Media Sponsor. Women Sales Pros has a vision for more women in B2B sales and sales leadership roles where there are currently male-majority sales teams. We help educate companies on how to do this, and we champion women on what a professional sales career can be. We also showcase the very top women sales experts who are speakers, authors, consultants, trainers, and coaches. People can sign up to get updates HERE and follow us on Twitter and Instagram at @WomenSalesPros
