In this Women in Sales Leadership segment, I talked with Jen Spencer, VP of Sales and Marketing at Allbound about building partner relationships that drive revenue.
As a kicking off point, we talked about how Jen got started in sales and what she loves about the profession. Then we discussed:
Jen’s recommendations for engaging channel partner sales reps to drive qualified sales leads.
Some of the most common challenges sales teams face when the company sells both directly and indirectly.
The revenue benefits of building out a partner program and strategies for making that happen.
Finally, Jen shared her advice for women in sales who would like to move up in the leadership ranks, but aren’t exactly sure how to get started.
This episode is sponsored by Hubspot.
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Jen is the Vice President of Sales and Marketing for Phoenix-based Allbound, an easy-to-use SaaS platform that helps companies accelerate recurring revenue with channel partners. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch.