My guest in this episode is James Bawden, Business Development and and Sales Excellence Coordinator at Evalueserve. Our conversation focused on the importance of empowering and motivating your front-line sellers.
We talked about:
Why it is important to provide emotional support and guidance in order to motivate your team members.
James’ suggestions for how leadership can grow and nurture their sales talent.
Where leaders can go wrong when working with new salespeople.
Tips for salespeople just getting started in their career.
How peer to peer relationships play a role in empowering the front line to be the best that they can be.
Enjoy the interview!
About James Bawden
James is the Business Development Manager and Sales Excellence Coordinator at Evalueserve. He is a sales professional with nearly a decade of experience in several industries, spanning from wireless retail sales to complex B2B sales. He has a unique vantage point on sales leadership, as he has continually been promoted to leadership roles and been charged with leading a team of salespeople that were once his peers. He truly knows what a front-line salesperson is like, as well as what it is like to lead a team. He is fiercely passionate about all things sales, especially providing a voice for salespeople who are just beginning their careers.