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Turning Relationships into Revenue with Christine Zmuda, Microsoft

March 14, 2018 By Barbara Giamanco Leave a Comment

In this episode, I talked with Christine Zmuda about Turning Relationships Into Revenue. Great topic and in fact, in my recent interview with Debbie Dunnam, we talked about how buyers – more than ever before – don’t want to be sold. They want to work with salespeople who they can trust and trust is developed when you make a point to focus on building relationships and doing for others first. Here I’ve summarized some of the nuggets of gold from the interview. Listen to it in full on iTunes or here on the blog.

Christine is a Sr. Sales Director in the Emerging Solutions Group at Microsoft. She got started in sales because she was looking for more options in her career. She started in marketing at Microsoft and eventually advanced into a sales role. The common thread for Christine was in taking on positions that were new businesses giving her the opportunity start something from scratch and build it from there.

In Christine’s current role in the emerging solutions group and their charter is to land new business acquisitions or launch first-party solutions from Microsoft. They test solutions to see what works, focus on how to scale and the team stays close to the customer experience.

Right now, Christine is almost exclusively focused on the Dynamics/LinkedIn partnership. In the first-year post-acquisition, performance is quite strong. Customer acquisition, renewal and customer experience has done well.

We talked about the importance of relationships in selling and Microsoft’s Relationship Sales solution that provides an integrated experience with LinkedIn, Office and CRM. The problems that LinkedIn and Microsoft wanted to solve for customers with this offering is to help sellers surface new connections, engage and nurture relationships with business insights and scale their sales outreach in a more personalized way. The other problem they wanted to help solve for sellers is to more easily broaden their reach inside an organization. The strategy of only calling “high” are less effective given the various stakeholders typically involved in buying decisions these days. One executive typically isn’t making the buying decision.

How do you know if you are hitting the mark on relationship sales? Listen to the interview to hear about some best practices that Christine shared.

And finally, we closed out the interview with Christine sharing her career advice for Women in Sales listeners.

Enjoy! Apple Podcasts – Please subscribe so that you never miss an episode! Write a review for the podcast if you like the interviews.

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About Christine

Christine’s passion and professional satisfaction come from identifying market opportunities before they are mainstream. Her most rewarding roles and accomplishments have centered around developing sales and market strategy for emerging businesses and scaling new acquisitions. She is always open to learning more about technology and happy to share her own experiences of leading sales, marketing, and channel teams if it’s helpful.

On a personal note, she enjoys golf, tennis, spending time with my family and embracing new experiences. Her new found love is abstract painting, the bigger the canvas the better.

Connect with Christine on Twitter and LinkedIn

Thanks to our Sponsors

We’d like to thank our Elite Sponsor, Microsoft. In particular, we thank Gavriella Schuster, Corporate Vice President and Channel Chief at Microsoft, for her dedication to supporting women in technology, and making this podcast possible. Gavriella and Microsoft are committed to giving “young women better role models and a stronger voice to all women.” You can hear more from Gavriella and other Microsoft leaders, on the Microsoft Partner Network podcast. Visit the Microsoft Partner Network.

Thanks to our Media Sponsor. Women Sales Pros has a vision for more women in B2B sales and sales leadership roles where there are currently male-majority sales teams. We help educate companies on how to do this, and we champion women on what a professional sales career can be. We also showcase the very top women sales experts who are speakers, authors, consultants, trainers, and coaches. People can sign up to get updates HERE and follow us on Twitter and Instagram at @WomenSalesPros

Trolls Not Welcome

December 14, 2017 By Barbara Giamanco Leave a Comment

When did it all become so personal? When did common courtesy fly right out the window?

A colleague of mine posted a LinkedIn video sharing his thoughts on why using LinkedIn to cold pitch was not an effective selling strategy. I happen to agree. A few weeks ago, I wrote about the same topic and the majority of the 65 LinkedIn commenters agreed with my belief that to invite someone to connect and then immediately pounce on them with a sales pitch once they accept is not welcome.

Yes, there were salespeople who didn’t agree with my point of view. That’s okay. To their way of thinking, that is exactly how you use the LinkedIn platform. There were similar comments on my friend’s post too. One gal commented that she is passionate about the products she sells and will pitch to anyone with a willing ear. But that’s exactly the point. When someone agrees to your connection request they are not indicating that they are interested in your pitch. In other words, connecting does not equal a willing ear.

I’ve written before that ultimately everyone needs to choose what works for them. If the cold pitch is working for you, fine. I don’t believe that it is working for you but I’m not going to argue about it. You will only dig your heels in deeper. But do be aware that in numerous research studies buyers say that they do not appreciate your self-serving sales pitch, regardless how “passionate” you are about your products. You are still making it about you. Choosing to ignore what buyers have said they don’t like about certain selling approaches comes with risk. If you refuse to adapt your selling style in the face of hard evidence that confirms you should, you just make your job harder.

Back to my original question.

I noticed that unlike the comments on my LinkedIn post, which were civil and professional even if the person disagreed with me, many comments on my colleague’s post, especially from one guy, were very personal attacks. Everything from criticizing how my friend dressed, the way in which he presented his message, that he goes by his last name only, and even criticizing the fact that he filmed his post from his mountain house. Seriously?

Disagreeing with someone’s point of view on an issue is one thing. Making it personal is another. The grand irony here is that the very people making their comments personal attacks versus adding value to the overall discussion have shown themselves to be about as unprofessional as you can get. I mean, you do realize that we see your name and picture attached to your comment, right? What if I was a potential customer for what you sell and I read your comments? Do you think I’d give you the time of day after seeing how you behave? Do you honestly think that any buyer would?

Trust me, my colleague is a big boy and handles himself just fine. Unlike the trolls, he responded to the critical comments with grace. He refuses to conform to what other people deem as professional. He has chosen his own path and by his own admission chooses to be himself even if others don’t agree. I have always admired that about him. I haven’t always been that gutsy. And for the record, he is darn successful, so there’s that!

Your brand is your bond. What you say and do online and offline frames a powerful message about who you are as a person and as a professional. Before you decide to troll someone in a public forum for all to see, you might do well to remember that being an A-hole is not a good look. It certainly won’t help win you any sales!

Transform Sales Through Social Selling with Kurt Shaver

September 5, 2017 By Barbara Giamanco Leave a Comment

Kurt is the Chief Sales Officer at Vengreso, and he has been an early evangelist of the use of LinkedIn and social selling strategies in the sales process. We started off talking about how Kurt defines social selling, which depending on who you talk too has different meanings.

During the interview, you’ll learn why salespeople need to be incorporating social selling approaches into their current sales process, and what happens if they don’t. Surprising there are still a lot of naysayers and fence sitters who haven’t begun integrating social networks into their selling strategy.

Kurt shared his perspective on how an organization successfully implements a social selling strategy. He also shared tips for the individual sales contributor.

Content is widely promoted as a key part of any social selling effort. But it is fiercely debated about whether salespeople should create their own content. Kurt shared with me where he stood in the debate.

Lately, the “this or that strategy is dead” crowd has been rising up to suggest that social selling dead and that it doesn’t work. I asked Kurt what he thought about this… do these people have a point or is it simply click bait to get people reading their posts?

Kurt recently teamed up with other businesses to form a new company – Vengreso – to provide an array of services related to digital sales transformation. He told me what was behind his decision and what is Vengreso bringing to the world of social selling?

Finally, Vengreso has a new social selling boot camp starting on Sept 19. Kurt told me what people can expect to learn when they participate in the program.

Peeps, I want you to know that I’m an affiliate partner of Vengreso because I often have individual sales contributors or small business owners looking for social selling help. Since I mostly work with larger teams, I wanted to be sure I had a great place to refer folks too that I’m unable to support. So, go to my blog or company website and you will find program details there. Use my link to get yourself registered for the program.

Thanks and enjoy the interview!

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. In 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and he frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

Connect on LinkedIn and Twitter

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Getting Linked Into Business with Viveka Von Rosen

November 13, 2016 By Barbara Giamanco Leave a Comment

One thing I love about social media, which naysayers will tell you can’t be done, is that I build friendships and relationships with people all over the world but may not have talked to them on the phone or met them in person yet. Such is the case with my guest Viveka Von Rosen. An admirer, I’ve followed Viveka for several years, we’ve communicated in social channels and developed a personal relationship. When we got on Skype to record the interview that was the first time we’d actually talked to each other personally. It was great fun!

In this interview, Viveka tells us about her latest book, and we talked about:

Personal branding and why it is important for anyone in sales but Viveka’s advice also applies to anyone in business.
Common mistakes people make when attempting to brand themselves on LinkedIn.
Tips from Viveka’s book that goes beyond simply personal branding

Another great conversation that I hope you enjoy!

About Viveka

Viveka is the author of best-selling: LinkedIn Marketing: An Hour a Day (http://amazon.com/author/linkedinexpert) & contributing author (expert) to The Sophisticated Marketer’s Guide to LinkedIn. I help entrepreneurs, corporations, and small business owners use social media for better business and personal branding & more effective conversations with their prospects.

Connect with Viveka on LinkedIn

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Another LinkedIn Feature Bites the Dust

April 9, 2014 By Barbara Giamanco 6 Comments

In what is starting to feel like an almost daily flurry of changes, LinkedIn is at it again. On April 14, say farewell to the Products and Services tab on your LinkedIn Company Page.

Image Courtesy of Sunil Kumar www.iconbug.com

As usual, LinkedIn’s official statement regarding the change suggests that it is all about making life “more simple and efficient for members”, but I’m betting that’s not how Company Page administrators (and that includes me) are feeling about this latest change.

“At LinkedIn, we aim to provide a simple and efficient experience for our members. To do this, we’re continuously evaluating how our current products and features are used, and seeking new ways to focus our resources on building the best products. This sometimes results in the retirement of certain features. So on April 14th, the Products & Services tab will be removed from all LinkedIn Company Pages.”

What This Means for Your Business

First, page administrators have spent countless hours building and keeping fresh the product and services pages for their company. Now they need to download/copy/paste that information to a document and save it. Do it before April 14 or your information is history!

Second, administrators will have to build “Showcase Pages”, which are essentially sub-pages of the main Company Page. This information isn’t automatically transferred over, you must manually rebuild them!

While the idea of a dedicated page – limited to 10 – for your product or service sounds nice, you have to do the work to recreate them, encourage people to follow the individual pages and dedicate more resources to posting status updates on each individual Showcase Page to drive engagement and traffic to your page. Before you go creating all those Showcase Pages, be sure you understand the ongoing support that will be involved.

Third, a key strategy for most of my clients was to secure recommendations from their customers about their products and services. Guess what – recommendations now go by the wayside. Yes, you can copy them and keep for later use but no longer will people see them associated with your Company Page. Ouch.

Here’s what LinkedIn has to say about Showcase Pages:

“While Products & Services is going away, companies can get more visibility for their products and services by using Showcase Pages and Company Updates as an alternative for sharing content:

Showcase Pages allow you to extend your Company Page presence by creating a dedicated page for prominent products and services. A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns.

Company Updates are key to building relationships with your page followers. When your followers engage with your updates, it spreads your message to their networks and provides you even greater reach. Updates can be seen by your followers not just on your Company Page, but also on their newsfeed (across all devices including mobile).”

When Does It End?

I’m all for innovation and change, but at what point will individuals and companies say enough? User adoption is tough enough even for platforms as popular with B2B sellers as LinkedIn. Constant changes – without warning – put a big burden on people to continually learn new features or recreate their work and time is tight as it is. It seems to me that LinkedIn is taking a big risk in assuming that their members will continue to go along with it all.

What do you think? At what point is good, good enough? Is a revolving door on feature changes a good thing? If so, when?

UPDATE:

This morning, LinkedIn connection Steve Jones directed me to the LinkedIn help forum where there are a lot of unhappy people voicing their opinion about this change. LinkedIn doesn’t seem to care. The decision most certainly is an arbitrary one to delete member data (yes, I know you can save it, not the point). Seems to me that won’t go far in terms of instilling trust that people should use their platform to share their content. Thoughts?

It’s More Complicated Than That

February 11, 2014 By Barbara Giamanco Leave a Comment

“Become disenchanted with anything that takes complex subjects and breaks them down into “Top 10” lists.” – Brian Solis

Social media has changed business. Today’s buyer looks nothing like the buyers I first met when I began selling 25 years ago. Technology allows them to evade us, block us and downright ignore us if they so choose. It’s a new world, and if you don’t think so, I’m worried for your future in selling.

Anyone who reads my blog posts or articles knows that I am unwavering in my belief that WHAT you sell is less important than HOW you sell. For the sales reps who have, to this point, made a pretty good living selling through feature dumps or demos, understanding that the “what” is less relevant now is a tough transition to make.

That I keep seeing questions or conversations about how to better “cold call” tells me that we have a lot of sellers stuck in the past. A member in one my LinkedIn sales groups asked if you should leave a voice mail when calling someone you don’t know. Group members actually debated techniques…yes, no, phone number in the beginning, compelling pitch in the beginning, phone number at the end… really? Instead of trying to improve upon an outdated mousetrap, get a new one.

Change is needed and it isn’t simple.

I follow a number of highly regarded leaders in sales. One of those leaders is Tamara Schenk, who writes an excellent blog that you should follow. Her recent post on the difference between simplification and simplicity is brilliant. It crystallized for me what the problem is related to the thundering din that is social selling. In their attempts to make social selling sound simple, the usual suspects have created a loud, confusing mass of noise that leaves sales leaders either completely confused – OR – they mistakenly assume, because that’s what they’ve been told, that if their sales people just follow a prescribed set of steps, their sales challenges will dissipate.

There is NO one size fits all.

Are there tactical elements that typically lead to success when using social for selling? Of course. Will they work for every seller, in every industry the same way? No. Should you even start with tactics in the first place? Absolutely not.

You see, that’s the biggest gripe I have regarding the chatter that largely surrounds social selling. It is surface at best. The message has become… just deck out your LinkedIn profile, send InMail to the prospects on your search lists, Tweet the content of industry influencers – so that they will one day reciprocate – and share a few blog posts… boom, you are now a social seller. The top of your funnel will magically fill up, decision makers will scramble to clear their calendars to see you, and deals will close in no time. You wish.

If it were easy, everyone would be doing it and succeeding.

“As customers make their decisions differently, every time, because their situation is different – so do sales leaders. There are no silver bullets. Every sales organization’s challenges are specific. Every sales organization’s customers are different. The way that your specific customers want to engage with your sales organization is different as well.” –Tamara Schenk

Social selling is not simply about adopting a new set of “tools”. Success requires developing a new mindset related to selling entirely. A change is required in attitude, approach, process and skill set. Change is tough, it can be messy, and it is painful in the beginning. Leaders must think holistically about what needs to change, what they have to work with – people, tools, process – and what they need that is missing.

I’m not saying don’t give sales people LinkedIn training, but I am saying that isn’t the first place to start. And if that’s all you do, expect limited results.

LinkedIn Keeps Changing it Up

August 27, 2013 By Barbara Giamanco Leave a Comment

You’ve probably noticed that LinkedIn continues to make changes to the platform. There are so many rolling out – and at various times with no real warning (except if you read their blog) – that you might be having trouble keeping up.

In an earlier post, I talked about changes to the navigation structure, which you can read about here.

In this brief guide to what’s changed, learn about these feature changes and additions:

Who’s Viewed Your Updates
Unified Search
Groups
Company Page Analystics
Sponsored Updates
Education

Who’s Viewed Your Updates

The sharing of content is a core component of today’s social selling strategy. Visibility counts, as does being able to demonstrate that you are a thought leader in your field. But how do you know if anyone is actually paying attention to what you are sharing? Well, now you can.

LinkedIn provides you with the ability to monitor how well the content you share resonates with your audience. On the home page, you find the feature in the right sidebar beneath Who’s Viewed Your Profile. Quickly, you will be able to see the number of people who Viewed what you shared, who Liked the content or who added their Comment. Pretty cool insights to help you determine quickly what content works and what doesn’t. You can also scroll back through prior updates to compare numbers against prior topics.

Search

Unified search is the term used for a streamlined way to search the information on LinkedIn whether it is People, Companies, Groups, Jobs or your Inbox. You don’t even need to select the drop down arrow to the left to select your topic. As you can see in the picture, I typed in the word “sales” and those things that are related to sales pop up in an ordered list.

As happens when changes are made, some features are gone that you may have liked. If you were a fan of searching Updates AKA Signal to find content that others were sharing quickly, you’ll be disappointed to know that – for now anyway – that feature is gone. I’ll keep you posted if that changes.

To see more details on the rest of the changes – CLICK HERE!

SocialTech Tuesday: Solving the Social Selling Puzzle

July 23, 2013 By Barbara Giamanco 1 Comment

Sales leaders are often quite puzzled when it comes to making social selling work for their sales organization. Who can blame them? Ask 10 people who promote their expertise in social selling, and it is highly likely that you will hear 10 different definitions of the term. Listen closely and many of the pundits are simply telling you that all your people need is to use LinkedIn. Not the entire story!

I have defined “social selling” as the process of using social media to network, prospect, research, engage, collaborate, educate and close all with the purpose of attaining quota and increasing revenue.

Notice that I mention that social selling is a process that incorporates the effective use of the right technology to achieve some very specific sales objectives. It certainly seems pretty straightforward, right? Then why are sales people struggling to make it work for them? For starters…

It Is a Brand New Ball Game Folks

1. Gaining access to prospects is much harder these days. Buyers just tune out your cold calls and broadcast emails. Even a recognized brand name doesn’t guarantee a sales meeting these days.

2. The decision making process in most companies is much more complex. I read somewhere that on average there will be 12-15 people involved in the purchase decision. Sales people need to build relationships with multiple influencers and sometimes it isn’t easy to tell who those key influencers actually are.

3. Getting a meeting at the C-level doesn’t necessarily move your solution to the front of the line. Yes, you should definitely set your sights on securing a meeting with the right decision maker at the highest level that you can, but you are fooling yourself if you think that the gal at the top isn’t going to involve her people in the process.

4. Social networking tools like LinkedIn, Twitter, Facebook and more have entered the mix. Sales people need to understand how social fits the sales process, but they also need to learn the nuances of participating in a social environment where there are unspoken rules and generally accepted best practices when trying to engage someone in the socialsphere. If you don’t know what they are, you will make a misstep that could be costly.

There Are No Short Cuts

Adopting a social selling approach is about change and change just isn’t easy. It also takes time. It takes setting a STRATEGY, ensuring that sales people have the right sales and technology SKILLS and that EXECUTION of the strategy is happening consistently.

On Thursday, July 25 @ 1pm Eastern, join me over at Top Sales World Academy for a FREE educational session about what it really takes to Solve the Social Selling Puzzle. REGISTER HERE! By the way, there are other educational sessions being conducted by some of the best in the field of sales!

SocialTech Tuesday: Have You Been SWAM’d?

July 9, 2013 By Barbara Giamanco 36 Comments

For important reasons, today’s post is longer than normal, and I hope you will take time to read through to the end. Your comments are also appreciated!

Since today is SocialTech Tuesday, it seems appropriate to jump into a controversy that has ignited a firestorm of angry discussion among LinkedIn members. Many people are incensed over a new LinkedIn policy introduced (very quietly) in January. The policy relates to groups and is called Sitewide Auto Moderation dubbed SWAM.

Though I am a LinkedIn power user and am pretty well versed in the platform, I had no idea that this policy had been introduced. Chances are that as a group member or a group manager/moderator, you didn’t know about it either. In fact, it seems the only way that people found out about the policy change is if they personally became affected by it. I found out about it a few days ago when a colleague of mine was SWAM’d and asked me if I knew anything about what was going on. That’s when I started digging.

In essence here’s what the policy is all about.

In an effort to reduce spam in the discussion area of groups, which I support by the way, LinkedIn made it possible to force an automatic moderation of posts and comments across “all groups” by any member who had been blocked in just one of the groups that they belonged to. The assumption is that if a Group Manager deemed you a spammer in their group, then all your posts and comments were suspect in other groups as well. While I appreciate the spirit and intent of the new policy, I believe it is pretty far reaching and perhaps pushes the boundaries of censorship.

The official policy is this…

“If a group manager blocks you from their group, your posts to other groups are automatically subject to moderator approval. Your postings to other groups are still submitted, but they are now pending until a member of the group’s management team approves it for posting.”

That means that those messages sit in a cue waiting for a group manager or their team of moderators to approve the comments.

Why is this needed?

That’s the million dollar question, and I am wondering what is the REAL why behind this decision? Group managers have always had the ability to block someone in their group that they felt were spamming versus participating in group conversations. Why is Big Brother stepping in? Is there some reason that decisions cannot be left to the individual group managers? Why is LinkedIn arbitrarily deciding that an infraction in one group means the member is an offender in every other group?

Stop Drinking Your Own Kool-Aid

Is this yet another example of how companies become too internally focused when it comes to their decision making? Not only does it seem like the far reaching effects were not considered by asking tougher questions internally, it doesn’t appear that LinkedIn bothered to seek out external feedback either.

Here are other questions that I believe needed to be asked and answered before plowing ahead with this decision:

What is the ramification to the member if we put this policy/technology change into effect? LinkedIn will tell you that if you fall victim to being SWAM’d you only need to approach each Group Manager and ask them to reinstate you. Imagine you belong to 50 groups. Does LinkedIn really think that forcing someone to reach out to each group manager individually will be an easy task? Can you imagine the time it takes? What if those group managers aren’t actively managing their group and never bother to respond? It happens all the time and now the individual is sort of screwed if no one pays attention to their reinstatement request.

How will this affect revenue we earn from premium subscriptions? I will say up front that I do not believe premium members deserve special consideration per se, although you could argue that maybe new features should be rolled out to them first. What I do believe is that somebody should have done a little analysis to see what it means if premium members are being kicked to the curb by Group Managers with no notice, warning or explanation. As of this writing, I can’t give you numbers, but I can say that several hundred people affected have publicly said they reverted back to the “free” version. That lost revenue will start adding up.

Does each group clearly communicate guidelines with respect to what content is appropriate for posting in the “discussion” area? It is very easy to create group rules and remind members to read them. If there are no group guidelines, is it really fair to ban someone who chooses to post self-promotions? How can you be accused of breaking the rules if there are none?

What will be the administrative impact on Group Managers? One Group Manager told me that this new policy has placed an impossible burden on him. His group is quite large – 30,000+ – and overnight he started having upwards of 500 posts DAILY to have to moderate. Manually. The policy was intended to help deal with SPAM. Didn’t anyone ask the question about whether or not these group leaders would have the bandwidth to deal with the outcome of this decision?

Is it possible that Group Managers with an act to grind will use the ability to block people unfairly? In other words, is there a chance that knowing a member could be blocked in all groups, would they use that as an opportunity to retaliate for a perceived infraction, the fact that they didn’t like the individual’s comments, or worse, use it as an opportunity to put their competitors at a disadvantage? In the course of researching the situation, it does appear that there are instances of this happening.

What will this decision mean for the power that participating in groups has represented? Being able to contribute to conversations or start discussions gives a group member the ability to demonstrate their thought leadership and capabilities. Done smartly, that visibility leads to sales opportunities. But if members know that a Group Manager could get pissed off at them, cut them off because they didn’t like what they said or posted, or accidentally clicked on the wrong button, why would anyone waste time participating in groups at all?

Aren’t we obligated to clearly communicate this change to all members? For me, this is the most important question that LinkedIn should have asked. If you believe in the decision, why hide? Why not clearly communicate what you are doing and why and ask for feedback before actually putting it into application. It seems to be common practice for social sites to makes changes without bothering to tell anyone. When it comes to policy though, I think the company should be obligated to make a public statement. As a member of the platform, I’m bound by the terms of use, but if you keep slipping in whammies like this one, how is that really being transparent?

What will be the impact on our Customer Service team? My point above might have mitigated many of the support tickets and complaints being filed. Without having any knowledge of the change or what happened if a group member was blocked, hundreds of support tickets have been filed. That is a heck of a lot of manpower to waste.

I plan to keep watch with respect to this policy, so expect more posts to come.

For now I will close with the following…

After 29 years working in technology, I’ve seen a lot of big players come and go. Arrogance slowly creeps in as people think, we are big, bad and no one can touch us. LinkedIn is not immune to this insidious disease, which may be a small crack today, but a chasm in the not too distant future. Guaranteed, a band of super smart tech nerds are out there somewhere working away in their garage to create the next best thing.

When a social networking company forgets that it is the members that got them where they are now, the fall may be slow but it certainly will be imminent.

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