If you think of the proposal writing process as intimidating, daunting and time consuming, I want you to know that you are not alone. Daunting though it might be, you’ve got to learn to do it well, because writing proposals for almost every profession a key to securing business.
There are lots of reasons that we might be called upon to write a proposal. Perhaps you are a business owner or a sales person who needs to sell a product or service. You might work inside a corporation and need to create a proposal for a new business idea. Or you might need to request grant funding to support your non-profit organization. Regardless of the why, how you craft your proposal will make the difference between winning and losing your chance to get what you want.
For our purposes, I’m going to focus my suggestions based on the idea that your proposal is being written to “sell” something versus creating a proposal request for grant funding or a business loan. While many of the same tips apply, what I’m sharing with you here are the top ways to craft proposals that capture attention and close the sale.
1. Focus on the customer.
2. Use a consultative approach.
3. Define the solution.
4. Describe the implementation.
5. Tell your company story.