Minutes after I posted my comments about holiday greetings disguised as sales pitches, I received another one…from Eloquah.
I just love how they are “celebrating their clients success in the changing world of marketing” – what does that mean exactly? Guess that’s the typical marketing speak we’ve come to expect from corporate. The funny thing is that I’ve never spent a dime with Eloquah, though I did present at one of their user groups talking about how marketing needed to get a sales mindset…I digress. How exactly does Eloquah know if I’m successful in this new world of marketing or not? Just wondering.
Soft sell to be sure, but this is basically a “Happy Holidays and aren’t we so great” email. They would likely argue that they’re just doing their job thanking their customers for helping them achieve #1 lead generation tools status. Seems to me that this is more about them and not much about their actual customer. Oh, and I love how in the p.s. they remind you that if you aren’t sure if marketing automation is right for you…talk to Joe the CEO. Is that like Joe the Plumber?
Anyway, this is certainly more subtle than other holiday emails I’ve received recently. AND this is exactly what I think is wrong. Great sales and great marketing is about building relationships.
There is a time to be real!
There is a time to forgo “selling”. People become jaded with these sorts of things. It turns them off, which means they then won’t buy from you! Get it?
Whatever happened to just saying Happy Holidays with no other agenda attached?