In this interview, I talked with Lindsay Zwart, US General Manager Cloud & Enterprise Business Group at Microsoft Corp. We discussed Transforming a Sales Organization to Become an Organization that Leads with Digital Transformation for Customers.
I had Lindsay kick off the conversation by telling me a bit more about her role at the company. Then we dug into the following questions:
Why digital transformation?
How should sales leaders think about digital transformation?
What does this mean for sellers?
What are some of the ways that sales individual contributors and sales leaders make the shift?
How do sales leaders catch up and keep up with the changes?
Enjoy the interview!
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US General Manager Cloud & Enterprise Business Group | Microsoft Corp.
As the US subsidiary BG Lead Lindsay has end-to-end accountability for the Cloud and Enterprise(C+E) business consisting of Application & Infrastructure and Data and AI elements of Microsoft’s Software platforms.
Lindsay is responsible for ensuring execution of strategies and tactics to further drive the business, including building deep audience insight, understanding audience segmentation, managing the investments in broad marketing and digital media outreach initiatives.
Before her career at Microsoft, Lindsay managed a large engineering business unit at IBM and worked with a handful of small and large companies with experiences in engineering development and support roles in the UK, New Zealand and South Africa.
Lindsay enjoys working in a vibrant, collaborative environment, and is an advocate for supporting women in leadership roles and empowering people through trust and accountability. Through her passion around women in leadership, Lindsay started the Microsoft & Women in Partner community which focuses on connecting, empowering and inspiring female leaders in technology across Microsoft & our partner community.
When not working, Lindsay is married and has two girls, Mikayla and Hannah aged 13 and 11 years old who keep her busy. She is also involved in many leadership groups and enjoys traveling, sports, and outdoor activities.
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