Much continues to change in the world of selling, and in this conversation, I talked with Allen Mueller, Chief Revenue Officer at the Miller Heiman Group about their data on what’s changing and what’s coming.
As I do with most guests, we started out talking about Allen’s history and she landed in a career in sales.
From there we dug into her role as Chief Revenue Officer at Miller Heiman Group.
That was followed up by talking about the state of the sales and service industries today.
How organizations can optimize their sales enablement strategy and execution.
How organizations can leverage data and analytics to improve their sales processes.
And finally, we talked about what is driving the future of sales.
Also, during the interview Allen mentioned a new book being released which you can now purchase on Amazon called Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force. The book is co-authored by Tamara Schenk, Research Director at CSO Insights and Byron Matthews, President and CEO of Miller Heiman Group. For anyone in a sales enablement or leadership role, I highly recommend you buy a copy for yourself and your team!!
Enjoy the interview!
Allen Mueller is the CRO (chief revenue officer) of Miller Heiman Group. Mueller leads a global team of sales professionals and is responsible for the management of the company’s business solutions. Mueller’s ability to lay out a strategic plan, infused with data analytics, has enabled her to achieve a consistent record of sustained growth and overachievement during her career.
Before joining Miller Heiman Group, Mueller was the the managing director of sales and account management for The Corporate Executive Board (CEB) and head of vertical markets for Blackboard.
Mueller has a bachelor’s degree from the University of Maryland.
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