As I started dipping my toe into the social media waters, I found myself intrigued by what I observed happening. The first few years I watched people blogging, I thought “what’s the point?” Why would anyone care about my personal life, and why would I want to post it out in cyberspace anyway?
Blogging for Business
Fast forward a few years, and I began to notice how people were using it for business. Sharing their thoughts, ideas and comments about…well…about anything you can imagine. So, I tried it myself. Honestly, it didn’t last long! Deciding I wasn’t good at it, I gave it up.
It nagged at me though. Using a blog for business was still a great idea, and I knew it. But I was uncomfortable with it. At the time, I couldn’t quite put my finger on what was bothering me about the whole thing. But after watching and observing others in the blogisphere, I landed on my answer.
In the beginning, I tried to sanitize everything. Authenticity was lacking. My voice wasn’t coming through, because I kept worrying what other people would think.What if they didn’t like me? Would I be turning off potential clients by my comments? What if my writing sucked? How could I present my message without sounding like I was trying to “sell”? And then it finally dawned on me that the way to succeed with blogging is to just be who I am. Barb, plain and simple.
I’m a people person, in that I really like people! Might seem funny to say, but there are people out there not too thrilled with having to interact with the rest of the human race. Not me.
People fascinate me. I love learning about them. What makes them tick? How did they come up with that amazing business idea? Where did they come from and how did they get to where they are now? I genuinely want to know. That’s probably why I’ve always loved sales, because being a great sales person is nothing more than building relationships with people. And the best way that I know to do that, is to sincerely care about who they are. Then, do your darnedest to help them solve whatever problem it is that they have. That’s it.
More than 25 years of consultative selling confirms for me that diversity is an awesome thing. So now when I blog, I try to keep in mind that I simply want to be who I am. Barb. Sharing ideas, making connections for others, forwarding on useful business information, expressing myself AND not worrying about being perfect. That’s the business blogger I strive to be today.
What’s Your Story?
What about you? Like me, are you worried about how you’ll be perceived? Come on…what’s your story? What holds you back from either kicking off your own blog or participating in the blogs that others are writing?
Tell me. I really want to know!
BTW – that’s me with one of my darling dogs, Murphy. He was helping me write this post:)