Check Our FeedVisit Us On TwitterVisit Us On FacebookVisit Us On Linkedin
  • Home
  • Blog
  • Women in Sales Podcast
  • Book
  • Partners
    • HubSpot
    • Vengreso
  • Hire Me
  • About Me
    • Press
    • Recognition
  • Contact

Creating Women Friendly Environments in Tech with Christine Kaszubski, SalesLoft

By Barbara Giamanco Leave a Comment

In this episode, I talked with Christine Kaszubski, Chief People Officer at SalesLoft about how companies can create more inclusive and diverse sales organizations, as well as how to recruit more women to sales roles and then keep them once they join the team. The benefits package that companies offer is key to recruitment and retention but too often we see benefits offered that are more attractive to men than women. I mean seriously, not all women think beer and Foosball tables are all that.

These are the key topics that Christine and I discussed:

The disadvantages of homogeneous environments and the advantages that gender diversity brings to a company culture.

What changed at SalesLoft that led them to focus on recruiting more women.

What SalesLoft changed with regard to retaining talent keeping women in mind.

What you can do if your workplace is homogeneous. Christine shared her recommendations on how to start making changes.

How female leaders can help each other. How we support each other is especially important when it comes to sales where women in leadership roles is still underrepresented.

Finally, we talked about something that I have been thinking about a lot. Why some women like Christine signed up to be interviewed for the podcast within 4 hours of me inviting her to be a guest, and others who have expressed interest in being on the show still haven’t followed through with setting up their interview.

Enjoy the conversation!

Apple Podcasts  – Please subscribe so that you never miss an episode! Write a review for the podcast if you like the interviews.

Spotify  Stitcher  Google Play

About Christine:

Christine Kaszubski is the Chief People Officer (CPO) at SalesLoft, a privately-held technology company named by the Atlanta Business Chronicle as the #1 Fastest Growing Company and by the Atlanta Journal-Constitution as the #1 Best Employer in the Medium Employer category

As SalesLoft’s first human resources executive, she is dedicated to helping the company attract and retain the best, most-diverse talent, while building industry leading programs and a core values driven culture.

Christine has more than 20 years of Human Resource and Organizational Development experience. Prior to SalesLoft she served as CPO with Commissions Inc. (CINC), VP of Human Resources at C2 Education, and Senior Human Resources Business Partner for Dunkin’ Brands. In these roles, Ms. Kaszubski strategically aligned human resources vision to support organizational goals and initiate change.

She has led all aspects of human resources, including Talent Management, Organizational Effectiveness, Employee Relations, Workplace Policies & Practices, Compensation and Employee Communications.

Christine holds a Masters Certificate in Organizational Design from Colorado University and BBA from Western Michigan University. Her professional certifications include a Professional in Human Resources (SPHR) and LDHRP, and she is also DiSC certified and Fierce Communication Trainer.

She lives in Atlanta with her two daughters, where she is active in promoting Women in Leadership through multiple community organizations.

Connect on LinkedIn

Thanks to our Sponsors!

This podcast is presented by our Elite Sponsor, Microsoft. Corporate Vice President and Channel Chief Gavriella Schuster, along with other female leaders in the company, are driving for change, trying to bring more women into the technology industry. Gavriella and Microsoft are committed to giving “young women better role models and a stronger voice to all women.” You can hear more from Gavriella and other Microsoft leaders, on the Microsoft Partner Network podcast. Or visit partner.microsoft.com 

Thanks to our Media Sponsor. Women Sales Pros has a vision for more women in B2B sales and sales leadership roles where there are currently male-majority sales teams. We help educate companies on how to do this, and we champion women on what a professional sales career can be. We also showcase the very top women sales experts who are speakers, authors, consultants, trainers and coaches. People can sign up to get updates HERE and follow us on Twitter and Instagram at @WomenSalesPros

Filed Under: blog, Women In Sales Tagged With: human resources, leadership, people, retention, SaaS, sales, Technology, women

Phone Call or Face to Face?

By Barbara Giamanco Leave a Comment

Um – that would be neither and both plus…

Many sales professionals believe that nothing succeeds like a face-to-face meeting or, at the very least, contact via the phone. They believe that activities such as writing a blog, commenting on other blogs and in forums, sending out regular e-newsletters, using social networking, such as Linked In and Facebook are a waste of their time.

I couldn’t DISAGREE more!

First, 65% of all sales are lost in the first phone call. You can go back to one of my sales blunders and read all about it. The stark reality is that most people aren’t good on the telephone and they blow it immediately. That translates into “game over man”.

As for the notion that face-to-face is the winner. Well, just like phone calls there are plenty of people who can’t make a decent sales presentation to save their life. What happens if you get in front of someone – before you’ve built up some type of relationship with them – and you blow it? Yup. You lose. No sale!

Here’s the deal…some things just do not change. You must accept that it can take an average of 7 interactions/touches before a sale is closed. That’s because effective selling is all about building relationships and demonstrating to your prospects the results they will receive when they purchase from you. Technology provides a wonderful advantage in that sense, because you can learn to create value and build relationships far in advance of meeting people personally.

The next missed point to consider is how important it is to protect your time. Success comes from focusing on the right activities at the right time! Your ability to to quickly evaluate sales opportunities will either help or harm your sales activities, because opportunities ARE NOT all created equal. You must learn to become very discerning; otherwise, you risk wasting a lot of precious time.

Building a sales pipeline these days requires a “blend” of approaches, and in this day and age if you are not incorporating the use of online tools into your sales toolkit, you will be left behind. Seriously – you WILL become irrelevant. Contributing to blogs, sending out informational newsletters, participating in online forums, using tools like Twitter, webinars or webcasts offer you opportunities stay in front of people who can either buy from you or refer you to someone else who can buy from you.You’ve got to grasp that when people are ready they think of you!

Recently, I picked up two new clients and $10,000 in new revenue all because I send a monthly newsletter. The point is that it’s naive to think that when you call someone on the phone or meet them face to face for the first time that they’ll be ready to buy at that exact moment. That’s why you need to remain in front of people providing them with relevant, meaningful information that delivers real value to them BEFORE they’ve made a purchase.

Disagree? I’d love to hear why!

Filed Under: Uncategorized Tagged With: business owner, management, people, revenue, sales

Top 50 Keynote Speakers 2019Top 50 Sales & Marketing Books 2019Top 50 Sales & Marketing Blog 2019

Subscribe to the Podcast!

Conversations with Women in Sales is a podcast dedicated to becoming the best resource in the world for female sales professionals. And, it just happens to be the ONLY podcast dedicated to women in sales! Every episode … Listen & Learn!

Barb is interviewed by Jonathan Farrington about Women in Sales

Affiliations

 

Tags

attitude b2b BDR Business coaching cold calling communication customer experience customer service email Entrepreneur inside sales leadership lead generation life linkedin management marketing Networking personal brand productivity Prospecting relationships revenue sales sales enablement sales leadership sales management sales process sales training SDR selling service Small Business social media Social Networking social sales social selling success Technology Time Management training twitter video women

Best Sales Blogger

Top Podcast

best sales podcasts badge

Innovation

Top 100 most innovative sales bloggers

Sales Efficiency

”top-sales-efficiency-blog”

Copyright © 2014 · barbaragiamanco.com · All Rights Reserved

Copyright © 2008-2019 barbaragiamanco.com All Rights Reserved.