personal brand

Why It’s Time to Develop Your Personal Brand with Emily Hyde, Advocate

April 26, 2018 By Barbara Giamanco 1 Comment

In this conversation, I talked with Emily Hyde, Sales Vice President for Advocate about Why It’s Time To Develop Your Personal Brand. This is such an important topic because in my observation many women focus on doing good work but do not spend enough time developing their personal brand and public persona.

We started by talking about what it means to develop a personal brand. From there, Emily shared her thoughts about:

Why you should care about building your personal brand.

How to build an identity and brand that draws people to you and creates reach.

Tips for making your personal brand stand out.

How to connect people to your cause or a vision that you believe in.

Why it is dangerous to leave your career and success in the hands of other people.

Enjoy the interview!

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About Emily

She is Sales Vice President for Advocate. Unlike many salespeople, Emily will show you exactly what you have, what to do with it, and how to do it. She genuinely enjoys learning and sharing new and innovative ways to close the technology gap, and is a natural connector. Her fusion of market knowledge and conversational demeanor enables her to connect with clients and peers at a friendly and familiar level. Emily gives back to the technology community in a serious way, supporting several non-profits in the Atlanta community while also serving the President of Atlanta Technology Professionals (ATP).

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Thanks to our Sponsors

This podcast is presented by our Elite Sponsor, Microsoft. Corporate Vice President and Channel Chief Gavriella Schuster, along with other female leaders in the company, are driving for change, trying to bring more women into the technology industry. Gavriella and Microsoft are committed to giving “young women better role models and a stronger voice to all women.” You can hear more from Gavriella and other Microsoft leaders, on the Microsoft Partner Network podcast. Or visit partner.microsoft.com

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Trolls Not Welcome

December 14, 2017 By Barbara Giamanco Leave a Comment

When did it all become so personal? When did common courtesy fly right out the window?

A colleague of mine posted a LinkedIn video sharing his thoughts on why using LinkedIn to cold pitch was not an effective selling strategy. I happen to agree. A few weeks ago, I wrote about the same topic and the majority of the 65 LinkedIn commenters agreed with my belief that to invite someone to connect and then immediately pounce on them with a sales pitch once they accept is not welcome.

Yes, there were salespeople who didn’t agree with my point of view. That’s okay. To their way of thinking, that is exactly how you use the LinkedIn platform. There were similar comments on my friend’s post too. One gal commented that she is passionate about the products she sells and will pitch to anyone with a willing ear. But that’s exactly the point. When someone agrees to your connection request they are not indicating that they are interested in your pitch. In other words, connecting does not equal a willing ear.

I’ve written before that ultimately everyone needs to choose what works for them. If the cold pitch is working for you, fine. I don’t believe that it is working for you but I’m not going to argue about it. You will only dig your heels in deeper. But do be aware that in numerous research studies buyers say that they do not appreciate your self-serving sales pitch, regardless how “passionate” you are about your products. You are still making it about you. Choosing to ignore what buyers have said they don’t like about certain selling approaches comes with risk. If you refuse to adapt your selling style in the face of hard evidence that confirms you should, you just make your job harder.

Back to my original question.

I noticed that unlike the comments on my LinkedIn post, which were civil and professional even if the person disagreed with me, many comments on my colleague’s post, especially from one guy, were very personal attacks. Everything from criticizing how my friend dressed, the way in which he presented his message, that he goes by his last name only, and even criticizing the fact that he filmed his post from his mountain house. Seriously?

Disagreeing with someone’s point of view on an issue is one thing. Making it personal is another. The grand irony here is that the very people making their comments personal attacks versus adding value to the overall discussion have shown themselves to be about as unprofessional as you can get. I mean, you do realize that we see your name and picture attached to your comment, right? What if I was a potential customer for what you sell and I read your comments? Do you think I’d give you the time of day after seeing how you behave? Do you honestly think that any buyer would?

Trust me, my colleague is a big boy and handles himself just fine. Unlike the trolls, he responded to the critical comments with grace. He refuses to conform to what other people deem as professional. He has chosen his own path and by his own admission chooses to be himself even if others don’t agree. I have always admired that about him. I haven’t always been that gutsy. And for the record, he is darn successful, so there’s that!

Your brand is your bond. What you say and do online and offline frames a powerful message about who you are as a person and as a professional. Before you decide to troll someone in a public forum for all to see, you might do well to remember that being an A-hole is not a good look. It certainly won’t help win you any sales!

Transform Sales Through Social Selling with Kurt Shaver

September 5, 2017 By Barbara Giamanco Leave a Comment

Kurt is the Chief Sales Officer at Vengreso, and he has been an early evangelist of the use of LinkedIn and social selling strategies in the sales process. We started off talking about how Kurt defines social selling, which depending on who you talk too has different meanings.

During the interview, you’ll learn why salespeople need to be incorporating social selling approaches into their current sales process, and what happens if they don’t. Surprising there are still a lot of naysayers and fence sitters who haven’t begun integrating social networks into their selling strategy.

Kurt shared his perspective on how an organization successfully implements a social selling strategy. He also shared tips for the individual sales contributor.

Content is widely promoted as a key part of any social selling effort. But it is fiercely debated about whether salespeople should create their own content. Kurt shared with me where he stood in the debate.

Lately, the “this or that strategy is dead” crowd has been rising up to suggest that social selling dead and that it doesn’t work. I asked Kurt what he thought about this… do these people have a point or is it simply click bait to get people reading their posts?

Kurt recently teamed up with other businesses to form a new company – Vengreso – to provide an array of services related to digital sales transformation. He told me what was behind his decision and what is Vengreso bringing to the world of social selling?

Finally, Vengreso has a new social selling boot camp starting on Sept 19. Kurt told me what people can expect to learn when they participate in the program.

Peeps, I want you to know that I’m an affiliate partner of Vengreso because I often have individual sales contributors or small business owners looking for social selling help. Since I mostly work with larger teams, I wanted to be sure I had a great place to refer folks too that I’m unable to support. So, go to my blog or company website and you will find program details there. Use my link to get yourself registered for the program.

Thanks and enjoy the interview!

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. In 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and he frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

Connect on LinkedIn and Twitter

Your Brand | Your Career | Your Journey with Lindsay Zwart

July 19, 2017 By Barbara Giamanco Leave a Comment

Lindsay is an advocate for women in leadership roles. She told me why that advocacy is so important to her.

We also talked about:

Why Lindsay believes women need to put more emphasis on building their brand and why she believes that it is important for career success.

To be successful, we certainly cannot go it alone. I asked Lindsay to share her advice for networking effectively – inside and outside of any organization where you work.

How Lindsay’s international experience has been of value to her working for Microsoft and how she leverages experience that in her career.

Lindsay also shared her suggestions for women to help them identify their next roles and once those roles are identified, how to create a plan to get there.

Finally, we talked about work/life balance because Lindsay is an extremely busy executive, as all the women in this leadership series are. Lindsay talked about how she maintains the balance between work and her home life. Good stuff!

Enjoy the interview!

This episode is sponsored by Hubspot.

HubSpot CRM makes it easy to organize, track, and grow your pipeline. And it’s free. Forever! You should give it a try right NOW!

About Lindsay:

Lindsay Zwart is General Manager of the US SM&SP National Sales Organization (NSO) at Microsoft. Lindsay’s team manages Corporate Accounts Licensing and in SMS&P, Software Asset Management, Sales Excellence and CTM Strategy. Lindsay previously led the U.S. Dynamics Partner, Industry and SMB Sales organization, the Dynamics Country Lead for New Zealand, and led the consulting team within the Microsoft Services organization. Lindsay worked for IBM before joining Microsoft. She enjoys working in a vibrant, collaborative environment, and is an advocate for supporting women in leadership roles and empowering people through trust and accountability. When not working, Lindsay enjoys time with her husband and two girls, ages 12 and 9, keeping busy with sporting activities and adventures.

Connect with Lindsay on LinkedIn and Twitter

Your Brand | Your Career | Your Journey with Lindsay Zwart

July 19, 2017 By Barbara Giamanco Leave a Comment

I love this topic because it is a reminder that we are the owners of our plan for work and life! My guest in this segment was Lindsay Zwart, Microsoft General Manager of the US SM&SP National Sales Organization (NSO).
Lindsay is an advocate for women in leadership roles. She told me why that advocacy is so important to her.
We also talked about:
Why Lindsay believes women need to put more emphasis on building their brand and why she believes that it is important for career success.
To be successful, we certainly cannot go it alone. I asked Lindsay to share her advice for networking effectively – inside and outside of any organization where you work.
How Lindsay’s international experience has been of value to her working for Microsoft and how she leverages experience that in her career.
Lindsay also shared her suggestions for women to help them identify their next roles and once those roles are identified, how to create a plan to get there.
Finally, we talked about work/life balance because Lindsay is an extremely busy executive, as all the women in this leadership series are. Lindsay talked about how she maintains the balance between work and her home life. Good stuff!
Enjoy the interview!
This episode is sponsored by Hubspot.
HubSpot CRM makes it easy to organize, track, and grow your pipeline. And it’s free. Forever! You should give it a try right NOW!
About Lindsay:
Lindsay Zwart is General Manager of the US SM&SP National Sales Organization (NSO) at Microsoft. Lindsay’s team manages Corporate Accounts Licensing and in SMS&P, Software Asset Management, Sales Excellence and CTM Strategy. Lindsay previously led the U.S. Dynamics Partner, Industry and SMB Sales organization, the Dynamics Country Lead for New Zealand, and led the consulting team within the Microsoft Services organization. Lindsay worked for IBM before joining Microsoft. She enjoys working in a vibrant, collaborative environment, and is an advocate for supporting women in leadership roles and empowering people through trust and accountability. When not working, Lindsay enjoys time with her husband and two girls, ages 12 and 9, keeping busy with sporting activities and adventures.
Connect with Lindsay on LinkedIn and Twitter

The Power of a Brand. Yours!

February 8, 2011 By Barbara Giamanco 1 Comment

Most of us recognize the influence that corporate brands such as Apple, Coca-Cola, Zappos, Google, Microsoft, Nike or Starbucks have on our buying decisions. But how much focus do most of us put on the most important brand of all – our own?

Wikipedia defines personal branding “as the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.”

Just a few short years ago, personal branding wasn’t really such a big topic of discussion. These days, however, it has everything to do with succeeding, especially in the social selling space. According to William Arruda, a personal branding guru, personal branding is a revolution in the way we manage our careers or businesses. It’s a way of clarifying and communicating what makes you different and using those qualities to separate yourself from your competitors.

You are the CEO of Brand U

Some years ago, in a Fast Company article, business guru Tom Peters advises individuals to follow the lead of the corporate world and do what they have been doing for years: create your own personal brand. Peters says that no matter what your career title, you are really the CEO of your own personal service company: Me, Incorporated. He says each of us is “a free agent in an economy of free agents” and that we all must establish our own “micro equivalent of the Nike swoosh.”

How does this fit social media?

Your personal brand is the firm impression or image that comes to mind when people think about you. It’s a mental picture someone forms about you when your name is mentioned. Whether we like it or not, prospective buyers Google our name, check out our website and look us up on LinkedIn, Twitter, Facebook and YouTube. In addition to our actions, words, clothes and behavior making a statement about who we are and what we offer, our online presence does the same thing. When you have seconds to create a lasting impression, one that contributes to achieving your revenue goals, it is important to honestly evaluate how your personal brand stacks up. Once you do, you can develop strategies to minimize those things that are detracting from the message you mean to convey.

Consistent branding based on authenticity can help you improve partnering and cultivate loyalty. –David Cohen, Creative Start-Up Veteran and Brand Strategist at Equation Arts.

Starting today – YOU are a brand!

Social media provides everyone the chance to stand out. Everyone has a chance to be a brand worthy of something remarkable and memorable. Take the time to ask yourself the same question that brand managers at top companies ask themselves: What is it that my product or service does that makes it different? Challenge yourself to shrink it down to 15-words-or-less. Write down your answer. Then take the time to read it – several times. Think about…

The qualities or characteristics that make you distinctive from your competitors or your peers.
How you have made yourself stand out today, this week or this month.
What others would say is your greatest and clearest strength?

Shelve your biased thinking that a personal brand doesn’t matter when it comes to being successful selling your products or services. In today’s world, it is everything! If you want to achieve your goals, developing your brand is a must not a luxury.

Remember, even if you choose not to proactively define your personal brand, others are certain to do it for you. Will you like what they say?

Why It’s Time to Develop Your Personal Brand with Emily Hyde, Advocate

Your Brand | Your Career | Your Journey with Lindsay Zwart

Your Brand | Your Career | Your Journey with Lindsay Zwart

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