workflow

With quota’s to hit and increasing stiff competition, increasing productivity is always on a sales manager’s mind. How do they help their salespeople do more in less time? In this episode, I talked with Scott Amerson, VP of Sales at VanillaSoft, and we discussed:

How the complexity of inside sales has evolved.
How to measure productivity – call volume vs follow-up persistency.
Why automating call cadence should be the cornerstone of any sales technology.
Ensuring your best leads are being called on by your best sales reps.
Speed to Lead. How fast are you contacting your web leads?

Enjoy the interview!

About Scott:

As Vice President of Sales, Scott is responsible for leading VanillaSoft’s global sales team. He is a results-driven professional who brings more than 25 years of sales and executive management experience to VanillaSoft. He is a proven veteran at building a scalable infrastructure for inside sales and call center teams by defining key performance indicators, sales process, and training programs.