Pablo by Buffer
For those that prefer to listen rather than read, in just over 2 minutes, I give you the run down on Pablo by Buffer.
Visual sells. As part of your content marketing strategy, you want to use images more often. On Twitter, tweets that included images saw more re-tweets, more tweets being favorited and an uptick on click through rates.
- 94% more re-tweets (Dan Zarrella’s research on over 400,000 tweets)
- 89% more favorites (Buffer)
- 18% more click throughs on links (Buffer)
Though I haven’t done any formal analysis on LinkedIn, I can say from personal experience that I tend to click through to read articles when an image is included, and I know that my posts are read more often when images are there.
Where do you find the images you need? Or how do you create graphically appealing images quickly and on the fly.
Create great graphic images in 30 seconds or less with Pablo by Buffer. You’ll need to set up a Buffer account if you don’t have one. Once you do, you can easily go to work creating your message and either share them immediately, let Buffer schedule for you, or you pick the time you want your posts to go out via your social networks.
Here’s an example of a message that I created and tweeted recently. Pablo provides a selection of quotes and images that you can use from their library. Or, you can upload images you like and overlay your own unique message that you want to share with the world.
For images that I want to use in my blog posts, presentations and social media posts, I have an account with iStockPhoto and love it. I want my content to visually pop, and I also want to know that I’m not breaking any copyright laws, which can easily happen if you surf the web and just copy and paste an image into your work. Sure, you could use PowerPoint or Canva to create interesting messages with images too, but the time investment is longer.
I’m always encouraging salespeople to use content as part of their social selling strategy and the issue of time always comes up. With Buffer’s Pablo app, you can create interesting content in less than a minute. I think you have time for that!
By the way, if you are interested in other ideas for creating and curating content, read my LinkedIn post about how to become a content concierge.