In this episode, I talked with James Muir, author of The Perfect Close: The Secret to Closing Sales. During our conversation, you will learn what prompted James to write the book. And did you know that the more often you try to close during a sales conversation, your chances of success actually decrease by a pretty significant margin? James also debunks some other myths about closing sales that just might surprise you.
We also talked about:
The traps that salespeople fall into when trying to close the business.
Why intent is a big deal in selling.
Why James’ makes a bold statement and says that his approach is 95% effective. Listen to learn what makes it work.
The two questions that lead you in the direction of gaining commitment.
Enjoy the interview!
James Muir is a professional sales trainer, author, speaker, and coach. James has shattered records as both a field rep and manager. His guidance comes from experience and the school of hard knocks. Three decades of experience has given James a fresh and practical perspective on what works in real life and what doesn’t.
He is the best-selling author of The Perfect Close: The Secret to Closing Sales that shows sales and service professionals a clear and simple approach that increases closed opportunities and accelerates sales to the highest levels while remaining genuinely authentic.
Those interested in learning a method of closing that is zero pressure involves just two questions and is successful 95% of the time can reach him at PureMuir.com.