Many of you who read and follow my posts know that I’m passionate about elevating the professionalism of sales. It’s a great profession to be in. I cannot think of anything more gratifying than being able to help customers solve business problems. Still, sales as an industry has an image problem, because hustlers exist. You know the type… all they care about is meeting quota so they can head to President’s Club. Well, guess what, those types will be gone by 2020, if not sooner. Customers have spoken; they demand more!
I believe that creating sales experiences that knock buyer’s socks off–at every touch point in the buying and customer lifecycle–is how you win!